Business Communiction
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Business Communication Business Communication Intro, Process Intro, Process Prepared by: JUNAID ASHRAF
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Society, business and technology are all dependent on effective communication. Without effective communication there is confusion, dissatisfaction and misunderstandings. In order to operate a business appropriately, one must understand the basics of business communication and its essential role in creating success. Business communication is any form of communication, verbal or nonverbal, that is used to relay a message, promote a product or service or share information.
Transcript of Business Communiction
Business Business CommunicationCommunicationIntro, ProcessIntro, Process
Prepared by: JUNAID ASHRAF
CommunicationCommunication• What is communication?
DefinitionPurpose◦ Inform◦ Persuade◦ Shock◦ Praise◦ Criticize ◦ Please ◦ Inspire
Communication in Communication in Organizational SettingsOrganizational SettingsFlow of messagesDifference between internal and
external communicationrefer to Fig. 1.1. pg. 5 BCTFormal and/or informalRefer to Fig. 1.2, pg. 5 BCT
BCT Fig 1.1- Forms of BCT Fig 1.1- Forms of CommunicationCommunication
Internal External
Formal Planned communication among
insiders (such as memos, reports,
email, instant messages, executive
blogs, conference calls, and
presentations) that follows company’s chain of command
Planned communication with outsiders (such as
letters, reports, speeches, websites,
instant messages, and news releases,
advertising, and executive blogs)
Informal Casual communication among employees
(such as e-mail, instant messages,
face-to-face conversations, phone calls, team blogs) that
do not follow the company’s chain of
command
Casual communication with suppliers,
customers, investors, and other outsiders (such as
face-to-face conversations, e-mail,
instant messages, phone calls, and customer-
support blogs)
BCT Fig 1.2- Formal BCT Fig 1.2- Formal Communication NetworkCommunication Network
President
VP - Marketing
VP – R&D
VP - Finance
VP - Production
Accounting Manager
Director Sales
Director Advertising & Promotions
Plant Manager
Retail Sales Manager
Industrial Sales Manager
E-Commerce Manager
Advertising Manager
Line B Supervisor
Line C Supervisor
Line A Supervisor
Difference b/w Everyday Difference b/w Everyday and Business and Business CommunicationCommunicationDifference between everyday
communication and business communication◦Purpose◦Audience◦Information◦Organization◦Style◦Document Design◦Visuals
Cost of communication
Over-view of Business Over-view of Business CommunicationCommunication
Communication Communication ProcessProcess
Communication Communication ProcessProcess
Communication Communication ProcessProcess
Communication Communication ProcessProcess
Communication Communication ProcessProcess
Career Self-AssessmentCareer Self-AssessmentCareer Self-Assessment Test
Good Luck!!!
