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ROLE OF INTEGRATEDMARKETING COMMUNICTION

IN BRND WARENESS

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What Is Marketing?The action or business of promoting and

selling products or services, including market

research and advertising.It includes diverse disciplines like

sales, public relations, pricing,

packaging, and distribution.

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Defining IMCIMC is a strategic business process used to plan, develop,

execute and evaluate coordinated, measurable, persuasive

brand communication programs with consumers, customers,

prospects employees and other relevant external and internalaudiences.

The goal of IMC is to generate short-term financial

returns and build long-term brand value.

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Reasons for Growing Imporan!e Of IMCMore Contact oints

More !peciali"ed Media

More than ever, customers are kingMarketing in now more data-based

More widespread internet use

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IMC an" Bran"ing#rand

Identity is a combination of factors$ %ame,

logo, symbols, design, packaging, product or service

performance, and image or associations in theconsumer&s mind.

IMC plays a ma'or role in the process of developing

and sustaining brand identity and e(uity.

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Basi! e#emens of $romoion)dvertising

*irect Marketing

Internet Marketing!ales promotion

ublic +elations

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Dire! Mar%eing a par of IMC

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Using Inerne as IMC Too#Educate or informs CustomersObtains customer database informationProvides customer service and supportCommunicates and interacts with buyersPersuasive advertising mediumObtains customer database informationProvides customer service and supportCommunicates and interacts with buyersA sales tool or an actual sales vehicleObtains customer database informationProvides customer service and supportCommunicates and interacts with buyers

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IMC A&"ien!e Cona! Too#s

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Con!#&sion