Post on 26-Feb-2018
7/25/2019 Buongiorno e Buonasera Branding Plan - Index [ENG]
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BUONGIORNO E BUONASERA [strategies]
Alessandra ColucciBrand Care consultant
alessandracolucci.com
ale@brandcareonline.com
7/25/2019 Buongiorno e Buonasera Branding Plan - Index [ENG]
2/2
BUONGIORNO E BUONASERA [format]
INDEX
STRATEGIES
NAMING AND TRADEMARK
DOPPIO PAY -OFF
PACKAGING AND BRAND IDENTITY
INSIGNA
DECALS
FURNITURE
BUSINESS CARD
MENU
DISHES AND PACKAGING
STAFF CLOTHING
SHOP MANAGEMENT
OPENIN G HOURS
PRICING AND CONSUMPTION TYPOLOGIES
MEANS FOR DELIVERY
ADDED VALUES FORNITURE
ONLINE PRESENCE
WEBSITE
SOCIAL NETWORKING PROFILES AND ADWORDS CAMPAIGN
PITCHING MATERIALS AND PARTNERSHIPS
POSTCARD
BROCHURE AND MEDIAKIT
PARTNER SHIPS AND SPONSORSH IPS
EVENTS, INITIATIVES AND TIEIN
MERCHANDISE AND PRODUCTS
THEME NIGHTS
FOR KIDS
F OR COUPLES
OXFORD PRESENTATION TRUST AWARD
BOOK CROSSING
CONTACTS
003
004
005
005
005
006
006
007
008
010
012
013
013
013
014
016
018
018
019
021
021
022
022
023
024
025
027
028
029
030
031