Building a Marketing Function

with PardotOur 17 Month Journey to Success

Amanda Anderson

Marketing ManagerEpicom Corporation

From Zero to…

What’s missing?

What’s missing?

Know Your Audience

Content is King

Blog… why have just one.

Videos

Videos

The Under Appreciated Newsletter

Public Relations

• Pitching Stories and repurposing content

Events & Webcasts

Integrate Pardot with our Website

Products

Nurture Program

Inform Sales of Process

• DEMO to Sales Team

• Meaning of Notifications

• Define Nurture Program (when to set to nurture status)

• Campaigns• Custom Redirects

Round Robin in Pardot

Web Form

Outside

Sources

Results

Results

Results

Results

Results

Results

Think Big, Do Great

Amanda AndersonMarketing ManagerEpicom Corporation

amanda@epicom.com

(512) 782-0007www.epicom.com