Act-On vs Pardot vs Hubspot - Marketing Automation Comparison
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Marketing Automation Summer SLAM!
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Transcript of Act-On vs Pardot vs Hubspot - Marketing Automation Comparison
Marketing Automation Summer SLAM!
PresentersSonja Fridell,President at BrainSell
Deven Pearson,Business Development Manager at BrainSell
About BrainSell • Trusted technology advisor based in Boston, MA
• Non-biased consultant representing a variety of CRM, ERP, and marketing platforms
• 21 years of successful implementations
• Core focus on consulting before software
Agenda
Features CRM Integrations PricingKey differencesQA
Features and Functionality
Inbound
Outbound
Automation
Reports and Analytics
Apps/Connectors
SEO AuditSocial Media Website Prospecting*Landing Pages Forms Native CMS & Blog Interface
SEO AuditSocial Media Website Prospecting*Landing Pages Forms
SEO AuditSocial Media Website Prospecting*Landing Pages Forms
GoToWebinar AdWordsTwitter LinkedIn FaceBookGoogle+Bitly GoogleURLGoogle AnalyticsWordPressLitmus
Cisco WebEx* CoreMetrics GoToWebinar AdWordsTwitter ZoomInfoLinkedIn OutlookFacebook LitmusBitly Google URL Google AnalyticsBigStockWordPress
Cisco WebexGotowebinarTwitterLinkedInFacebook BitlyGoogle AnalyticsAdWordsOutlook integration - up to 2013WordPress
Email Marketing Events & WebinarsReporting
Email Marketing Events & WebinarsReporting
Email Marketing Events & WebinarsReporting
WorkFlowEmail lead nurturing Lead ManagementDrip programs
Workflows & Logic Email lead nurturing Lead Management Drip programs
WorkflowEmail lead nurturing Lead ManagementDrip programs
Conversion Funnels Campaign Reports Prospect & Customer Insights
Conversion Funnels Campaign Reports Prospect & Customer Insights Measure Online Presence*Revenue Impact*
Conversion FunnelsCampaign ReportsProspect & Customer Insights Measure online presence
Native CRM Integrations
$800/mo
Pricing - 10,000 ContactsMonthly Price Onboarding Costs Connector Costs
Enterprise Plan$2,400
One time fee
$5,000 for Enterprise$3,000 for Pro$600 for Basic
SFDC Connector: $800/month
Professional Plan$1,150
One time fee$500-$1000
None
Ultimate Plan$3,000
One time fee$4,000
None
Support (SLA)Phone Support Knowledge Base
Included, no extra charge
Included, no extra charge
Must submit a ticket via website support portal
Key Differences
Key Differences CRM Integrations Price Support
● CMS/Blogging Interface (great for small business)
● Free CRM also good for small biz
Salesforce.com integration is $800/month
Hubspot CRM Native
Basic: $200/mo (100 contacts)
Pro: $800/mo (1,000 contacts)
Enterprise: $2,400/mo (10,000 contacts)
PhoneWeb Portal
● Ease of use
● LOTS of native CRM integrations
● Best Price
5 Native Integrations
All Free
Pro: $600/mo (1,000 contacts)
Pro: $1,150/mo (10,000 contacts)
Enterprise: $2,000/mo (10,000 contacts)
Phone Web Portal
● SFDC Relationship Salesforce.com Native Standard: $1,000/mo (10,000 contacts)
Pro: $2,000/mo (10,000 contacts)
Ultimate: $3,000/mo (10,000 contacts)
WebOnline Chat
Q&A
Thank You!Follow up questions can be directed to:
Deven [email protected]
(978) 887-3870 ext 214
Sonja Fridell,President at BrainSell
Deven Pearson,Business Development Manager at BrainSell
