Building A Better Survey

Stephanie M. Zywicki, PhD.Research Institute for Studies in Education

Building A Better Survey…Why Survey?

Determine what you want to know.

Consider why you want to know this information.ConfirmationChange

Building A Better Survey…

Survey Design Online vs. PaperLength

Building A Better Survey…Writing Questions

In groups of two, write three or four survey questions you might ask.

What challenges did you encounter in creating questions?

Building A Better Survey…Writing Questions

Short, easy to understand with simple words

Non-biased, non-leading Clear choice can be made Specific – one question not two Fits the need of your research

Building a Better Survey

What suggestions do you have for improving Tom’s

Tomato Juice?

Building a Better Survey

A gym membership is worth the cost.

AlwaysOften

SometimesRarelyNever

Building a Better Survey

You indicated that you eat at Joe’s fast food once every 3 months. Why don’t you eat at Joe’s more often?

 

There isn’t a location near my house  I don’t like the taste of the food  Never heard of it

Building a Better Survey

I like shopping on Main Street.

Strongly AgreeAgree

Neither Agree nor DisagreeDisagree

Strongly Disagree