Build Measure Learn Is Not Enough

@MandaLaceyS

Build Measure Learn Is Broken

@MandaLaceyS

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Image from http://theleanstartup.com/principles

What is The Lean Startup, again?

Lean Startup

A method to develop new businesses and products that addresses uncertainty and risk

through cycles of rapid experimentation.

Lean Startup Concepts

Entrepreneurship is everywhere. Eliminate waste.

Innovation Accounting. Validated Learning.

Build. Measure. Learn. Minimum Viable Products.

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Observe

Question

Hypothesize

Experiment

Conclusion

Build. Measure.

Learn.

Build - MVPs Measure - Meaningful data

Learn - To pivot or persevere

Build

Minimum

Viable

Product (required to learn)

DA REAL MVP

NOT half baked

NOT a bad experience

NOT necessarily code

GOOD MVP

GOOD ITERATION

GOOD ITERATION

NOT MINIMUM

NOT VIABLE

NOT HALF-Baked

NOT VIABLE

Measure

Validated Learning

answer

Actionable MetricsVanity Metrics*

Anything that looks good but doesn’t help you make a decision

Examples: • Facebook likes • Pageviews • Event attendees

Tied to specific, repeatable tasks and help you decide whether you’re succeeding or not

Examples: • Revenue/customer • Retention rate • Customer source

*Metric Caveat

Learn

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Pivot! Pivot! PIVOT!

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*Analysis Caveat

Observe

Question

Hypothesize

Experiment

Conclusion

Observe

Question

Hypothesize

Experiment

Conclusion LearnMeasure

Build

Observe

Question

Hypothesize

Experiment

Conclusion LearnMeasure

Build

??

??

??

So what to do?

1. Start with observation

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Interview

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Diary Study or Experience Sampling

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Interviews, diary studies, experience mapping, etc.

Experience Map

2. Make an assumption about a problem

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The cat is looking for a comfy place to nap.

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NOT: The cat is too big for the box.

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NOT: We should build a cat bed.

3. Generate solutions

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Participatory Design

6 up, 1 ups

Idea

IdeaIdeaIdea

IdeaIdea6 Ideas

6 up, 1 ups

IdeaBest Idea Notes

6 up, 1 ups

IdeaBest Idea Notes

4. Hypothesize solution impact

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If we build a cat bed, Sammy will spend 20% less time sleeping on my keyboard so I can work.

Usability Test

Usability Tests

A/B Tests

Wizard of Oz

Start with Think, not Build

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Image from http://theleanstartup.com/principles

Start here!!

Reduce cycle time. Not build time.

5.

6. Don’t forget the big picture.

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Story Time.

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THANK YOU

@MandaLaceyS amanda.stockwell@gmail.com