Build Measure Learn - Designing Your MVP
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Build Measure Learn Designing Your MVP AgileDC 2015 October 26, 2015
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Transcript of Build Measure Learn - Designing Your MVP
Build Measure LearnDesigning Your MVP
AgileDC 2015 October 26, 2015
•Managing Agile Consultant @Lithespeed•Experience: 9 years industry• Specialties: Agile, Team, Program & executive level Coaching and training•Practitioner, consultant, trainer, author, speaker
and community organizer
•Agile Coach @eGlobaltech•Alumni, General Assembly Product Management •Experience: 5 years Industry •Specialties: Product Management, Coaching & Training
Beth Miller Jennifer Hinton
Is it MVP you’re looking for?
Today’s Outcomes 1. Design a Minimum Viable Product
2. Learn how to use a Lean-Startup tool called the Javelin Board to identify customer segments, assumptions, and experiments.
3. Understand what makes a good problem statement, or hypothesis
The Lean Startup
Minimum Viable Product “an MVP can be defined as the least amount of work we can do to in/validate a hypothesis, or problem a
solution is designed to solve”
Small, earliest point to gather feedback
Must have utility (e.g. not only the login feature)
Must be cohesive (e.g. not a random collection of features)
Minimum Viable Product
Why? 1. Reduce risk
2. Maximize success (learning)
3. Faster feedback
4. Reduced overhead
5. Measurable progress
“Success is not delivering a feature; success is learning how
to solve the customer’s problem.” -Mark Cook, Former VP of Kodak
Problem: Syncing files across systems and computers.
Customer: People who have multiple systems, or computers.
Riskiest assumption: If we provide an extremely easy to use product, people will try it.
Experiment: Video demonstrating ease of use and sign up page. CEO, Co-Founder - Drew Houston
Dropbox
Problem: Syncing files across systems and computers.
Customer: People who have multiple systems, or computers.
Riskiest assumption: If we provide an extremely easy to use product, people will try it.
MVP - Experiment: Video demonstrating ease of use and sign up page.
CEO, Co-Founder - Drew Houston
Dropbox
MVP Key Questions1. What is your riskiest assumption?
2. How would you test that riskiest assumption with minimal work & maximum learning?
3. What would you measure?
How to design an MVP
See how customers respond.
Pivot or persevere?
Define a problem statement; Turn it into an experiment.
Types of MVPs• VIDEOS• LANDING PAGE• WIZARD OF OZ• CONCIERGE• MOCK-UPS/WIREFRAMES
Start with a problem statement! Think about What, when, where, frequency & gaps
For the entire month of October on the Lithespeed webpage, no one signed up for Certified Scrum Developer training classes even though there are several classes offered each month. The goal is to generate monthly revenue by delivering training.
Courtesy of Jason Tanner
Design your MVP - fill in the blanks!1. You’ve got your problem statement on
your board. 2. Review the problem statement.3. Identify your customer segments,
riskiest assumption, solution (MVP), and method/success criteria for your problem statement.
Activity
Get Out of the BUilding!Customer: Executives, Managers undergoing Agile Transformation
Problem Statement: For the entire month of October, on the Lithespeed Company Webpage, no one signed up for Certified Scrum Developer classes.
Assumption(s): People are interested in becoming a Certified Scrum Developer
Solution (MVP): Set up a course registration landing page
Method/ Success Criteria:
• Survey & pitch to clients about the class during the month of November• Expect at least 5 people to sign up for training by mid November• Gain feedback on why there were no registrations
Get Out of the BUilding!Result & Decision
• 1 person registered• Feedback indicated that several people
signed up for the Certified Scrum Master course; No clear value proposition for the CSD
• More demand for CSM vs. CSD • Invalid assumption, pivot…..
Iterate...Pivot..Learn...
What did we learn again?● Designed an MVP(s)● Turned your assumptions into a list
of possible experiments● Learned important metrics for
understanding MVP success● Collaborated with agilists who will
help you formulate your MVP concept and experimentation ideas
Contact Information Beth MillerManaging Agile Consultant, Lithespeed
Jennifer Hinton
Agile Coach, eGlobalTech
Reference(s) The Lean Startup - Eric Ries
How to Measure Anything - Douglas Hubbard
Startup Lessons Learned - MVP Guide
General Assembly - Product Management
Javelin Board - Lean Startup Machine
