I want my MVP: A minimum viable guide to minimum viable products
Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)
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BUILDING A MINIMUM VIABLE PRODUCT @PSTURROCK cc flickr “zorin denu”
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Transcript of Bootstrap Business Seminar 4: Designing Your Minimum Viable Product (MVP)
B U I L D I N G A M I N I M U M V I A B L E P R O D U C T
@ P S T U R R O C K
cc flickr “zorin denu”
W H Y ?
Empirical
Minimum Viable Product
Build-Measure-Learn
Pivot
Lean Startup
A startup exists to learn how to build a business under extreme uncertainty—Eric Ries
Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding
Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
Value Inflection Points
M I N I M U M V I A B L E P R O D U C T S E G M E N T
M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S
“Too many entrepreneurs who follow the lean methodology get stuck in a product spin,
consumed with making and honing their Minimum Viable Product. While the MVP is critical, it’s
missing its dance partner, the Minimum Viable Segment.”
One
Customer Intimacy
150Twelve 1000+
The Journey from Niche to Scale
Product Innovation
Operational Excellence
Service Experience Product
One Tribe
image by Dylan Walters flickr.com
M I N I M U M V I A B L E S E G M E N T
Small enough to dominate …
M I N I M U M V I A B L E S E G M E N T
Where you can succeed…
M I N I M U M V I A B L E B E N E F I T
“You're gonna have to serve somebody,Well, it may be the Devil or it may be
the LordBut you're gonna
have to serve somebody”
M I N I M U M V I A B L E D I F F E R E N C E
– 3 1 V O LT S D E S I G N
“When you have two coffee shops next to each other, and each sells the exact same
coffee at the exact same price, what makes you walk into one and not the other”
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Kim & Mauborgne “Blue Ocean Strategy”
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Price Weight Display Power Telephony
Laptops Smartphones
Kim & Mauborgne “Blue Ocean Strategy”
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Price Weight Display Power Telephony
Laptops Smartphones Ipad
M I N I M U M V I A B L E F E AT U R E S
M I N I M U M V I A B L E E X P E R I E N C E
T H E P I V O T
Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding
Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/
W H AT ’ S Y O U R B I G G E S T L E A P O F FA I T H ?
D E S I G N A N E X P E R I M E N T W I T H D ATA
G E T O U T O F T H E B U I L D I N G !
Minimum Viable Segment Benefit
Difference Experience
Features Build-Measure-Learn
Pivot Get Out of the Building!
Q U E S T I O N S ?
T H A N K Y O U
@ P S T U R R O C K
cc flickr “zorin denu”
