Actual Positioning

place of 1000

churches

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

The Story will change the

perception of the

place and will create a

sense of SCARCITY.

It will convince people that

they want to be part of and

live the EXPERIENCE.

© Cristina Insuratelu

© Cristina Insuratelu

A commodity + An emotional Story = An emotional egg

© Cristina Insuratelu

A place to play

Landscaping Architecture

Experiences Emotions

Story Creation

© Cristina Insuratelu

Bucovina

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

Easter Experience

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

Central Identity

The Authentic

Destination

Extended Identity

Romantic

Family Values

Safe

Clean Environment

Positioning Strategy

© Cristina Insuratelu

Tourism Markets

Travel Intermediaries RE-ACTIVE

Travel Intermediaries PRE-ACTIVE

Bucovina

Dir

ec

t M

ar

ke

tin

g

Pu

bli

cit

y

Bu

co

vin

a

Be

au

tie

s

Welcome to Bucovina

Bucovina web pages

Flyers Posters

© Cristina Insuratelu

Special Interest

Rural Tourism

Rural Romance

Touring

Events creation

Festivals, folk festivals

Hotels & Private Accommodation

The good old times

Rural Romanticism

© Cristina Insuratelu

Something scarce and unique,

Deserving of a premium price

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

PASTE means Easter in Romanian!

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu

© Cristina Insuratelu