BUCOVINA REGION The land of painted

monasteries

Multiplier Event – Veliko Tarnovo, Bulgaria

7th of April 2017

The Southern part of the former historical region Bucovina is situated in North-East part of Romania, covering today Suceava county.

Suceava county is the second largest administrative territory in Romania:

• Surface - 8,553 km2

• Population – 634.810 inhabitants

• 8 towns, 396 villages. SUCEAVA is the capital of the county (92.120 inhabitants)

GENERAL INFORMATION

BRIEF HISTORY OF BUCOVINA

• Historically part of Moldavia, the territory of what became known as Bukovina was, from 1774 to 1918, an administrative division of the Habsburg Monarchy and the Austrian Empire.

• After World War I, Romania established control over Bucovina.

• In 1940, the northern half of Bukovina was annexed by the Soviet Union, and nowadays is part of Ukraine.

Why is Bucovina a tourism destination?

1. Tourism attractions

2. Accessible roads (E 85 from North to South and E576 fom East to West)

3. Main international airport - Suceava

4. Accommodation facilities (around 350 with more than 10.000 beds)

5. Many restaurants

6. Wellness and leisure facilities

7. Walking trails in the mountain area

People...places...and traditions

The natural beauties of these lands such as:

the variety of the landscapes,

the folklore elements,

the achievements of the inhabitants,

the well-known hospitality,

represent factors that prove the value of the tourism potential in Bucovina region.

TOP 5 REASONS TO VISIT BUCOVINA

1. UNESCO Monasteries

2. Amazing nature

3. Local crafts and traditions

4. Leisure or active tourism facilities

5. Gastronomy

Bucovina’s Painted Monasteries • These famous monasteries are an

extraordinary architectural treasure from 15th-16th Century in the North of Moldavia, Romania.

• The unique features of these monasteries and churches are that they are painted - with dramatic and colorful religious scenes - on their outside walls.

• In fact, this is the reason why they are known as "The Painted Monasteries" and also to be distinguished from the other old Orthodox Churches and Monasteries which are traditionally always painted on the inside.

Voroneţ Monastery

Moldoviţa Monastery

Suceviţa Monastery

AMAZING AND UNSPOILED NATURE

CRAFTS AND TRADITIONS

LEISURE

Indoor and outdoor pools

Wellness and health centers – mineral waters, natural

mofettes

Salt therapy (Cacica Salt Mine)

ACTIVE TOURISM

Trekking

Mountain bike

Nordic walking

Climbing

River rafting

Horse riding

Zip line

Via ferrata

Trekking

Mountain biking

Ski fond

Horse riding

GASTRONOMY

Guests are welcomed heartily in Bucovina, with a glass of wine or of traditional home-made “tzuica” (plum brandy) or “afinata” (blueberry liqueur)

… and the local gastronomy is a real adventure with temptations:

• the traditional "mamaliga" (polenta) with pork meet and sheep cheese

• the smoked trout

• the sarmale (meat rolls in cabbage leaves)

are all local specialties waiting to be tasted by visitors.

Why is Bucovina a good practice?

• Good quality of tourism services

• Trained staff

• Customer oriented management

• Sustainable tourism development

Good Quality of Tourism Services

Tourism information

Transport

Entertainment

and cultural

events

Tourist assistance

Leisure and

active tourism

Gastronomy

Accommodation

Tourism

guidance

Booking and

confirmation

Trained and motivated staff

Qualifying training courses (in all basic level

positions: cook, waiter, bartender, receptionist, room

maid, travel agent, tour guide a.s.o.)

Foreign languages training courses

IT and marketing training

SETTING

ACTIVITY

• Perfect destination for holidays and trips, for spending the free time, for culture and other activities

• Unspoiled nature, rich in unique cultural objectives • Hospitality in rural area and fine gastronomy • Easy to reach and safe • Various accommodation / from chalets to boarding houses, inns

• Product development, tourism programms

• Regional marketing strategy

• Co-operation with the central and local

administration

• Developing promotion materials;

• Fair participation, organization of info-trips for tour-operators

• Promoting exchange of information, publications, specialists

Sustainable Development

PPP future projects

With the help of local

community

- Regional marketing strategy

- Co-operation with the central and local

administration

- Improving the infrastructure

- Promoting exchange of information,

publications, specialists

- Developing promotion materials;

- Product development, speciffic tourism

programms

- Fair participation

- Organization of info-trips for tour-operators

-Restauration of traditional old houses;

- Infrastructure development

-Project development and implementation

- Co-financing promotion materials

Regional associations

Investors

Invitation and motto

Come in Bucovina as a tourist and leave as a friend!

LACRAMIOARA BEILIC BUCOVINA TOURISM ASSOCIATION www.bucovinaturism.ro