Bucovina Brand
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Transcript of Bucovina Brand
Actual Positioning
place of 1000
churches
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
The Story will change the
perception of the
place and will create a
sense of SCARCITY.
It will convince people that
they want to be part of and
live the EXPERIENCE.
© Cristina Insuratelu
© Cristina Insuratelu
A commodity + An emotional Story = An emotional egg
© Cristina Insuratelu
A place to play
Landscaping Architecture
Experiences Emotions
Story Creation
© Cristina Insuratelu
Bucovina
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
Easter Experience
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
Central Identity
The Authentic
Destination
Extended Identity
Romantic
Family Values
Safe
Clean Environment
Positioning Strategy
© Cristina Insuratelu
Tourism Markets
Travel Intermediaries RE-ACTIVE
Travel Intermediaries PRE-ACTIVE
Bucovina
Dir
ec
t M
ar
ke
tin
g
Pu
bli
cit
y
Bu
co
vin
a
Be
au
tie
s
Welcome to Bucovina
Bucovina web pages
Flyers Posters
© Cristina Insuratelu
Special Interest
Rural Tourism
Rural Romance
Touring
Events creation
Festivals, folk festivals
Hotels & Private Accommodation
The good old times
Rural Romanticism
© Cristina Insuratelu
Something scarce and unique,
Deserving of a premium price
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
PASTE means Easter in Romanian!
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu
© Cristina Insuratelu