Social Media and Branding

Breakfast of

Champions

OVERVIEW

• Five Brand Identity questions• Tricks for leveraging LinkedIn, Twitter,

Facebook and other social media tools• The Good, the Bad and the Ugly of Social

Media• Maximize your time online

Social Media is…Marketing and networking rolled in to one!

About building

• Shared interests• Movers & Shakers• Hope to meet• Smart or interesting• Doing it right

Have A Plan

Who is your audience? What are their problems?

How will you know… what you are

doing is working?

Monitor “You”

• Can you be found? (use “your name”)

• What comes up? Start fixing today by pushing “right” content

• Set “Google Alerts” for on-going monitoring

Reputation Management

Increase Your Digital Footprint• Google profile• LinkedIn profile• presentations, documents,

videos• Website or blog• Comment on blogs, LinkedIn

groups, Q&A• Photo sharing• Social Profiles• Facebook, Twitter, Google+

Branding

• What do you want to be known for?

• How do you want to be perceived?

• What image are you trying to create?

• What problems do you solve?

• How do you make others feel?

VisionPurposeGoalValuesPassions

5 Rules of Online Engagement

Know your audience

Align your message

Pull. Don’t push

Listen

Give (selflessly & generously)

A Rocking Company Page

http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/

http://blog.hubspot.com/blog/tabid/6307/bid/31889/13-Brands-Using-LinkedIn-Company-Page-Features-the-Right-Way.aspx

Your Better Side

Build Connections

How to Find People?Search PeopleUse LinkedIn’s People You May KnowAsk fellow group memberPersonalize EVERY message Invite co-workersInvite past colleaguesInvite new people you meet

Which invitation would you accept?

I wonder

…

Group Discussions

Other Ways to Use LinkedIn

• Follow companies• Create events• Submit and answer questions• Run a poll • Keep up with news and network updates

Tweet: Status update, “What’s happening” in 140 characters

RT: Retweet, sharing someone else’s tweet @: Indicates to or from DM: Direct message, like an email (must

follow each other) http://goo.gl/VfzzT Shortened URL #: Hash tag is a special way of “tagging”

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• Give credit to source• Always be professional & positive• You don’t have to follow everyone who follows

you• Keep settings public• Be present – ¼ = industry related – ¼ = occupation/company– ¼ = promoting others (city, assoc.)– ¼ = you (dialog or posts/slides/etc.)

THE Largest social network is…

• Know that nothing is ever really “private”

• Establish a policy of who you'll accept

• Keep it clean and not too personal

• Participate in group pages

http://thenextweb.com/facebook/2012/02/01/facebook-has-845-million-monthly-users-and-other-interesting-s-1-facts/

Uses Google profile informationStream of conversation shown like FacebookFollow/add anyone to circles like Twitter

Other Social Media Outlets

• Video can be educational• Interview experts or past

customers• Document a case study• Creatively show expertise,

testimonials, and knowledge in a slideshow.

• Video is HOT and Google loves YouTube

Who Is Watching?

• Be aware of who your friends, connections and contact are.

• Know about the privacy settings for all your accounts.

• Use 1 hour increment (max)

• Use tools to schedule • Buffer• Tweetdeck

or Hootsuite

• Turn off email alerts

What’d We Learn?

Pull…don’t push

Bite-sizecontent

Sensory Integration

Don’t be

stingy

Share what you know

Hannah Morgan | www.careersherpa.net | hmorgan@careersherpa.net