Culture and engagement: branding from the inside out. Brand Breakfast: internal brand engagement, 28...

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CULTURE & ENGAGEMENT Branding from the inside out Brand Breakfast Seminar @JWALondon © Jane Wentworth Associates

Transcript of Culture and engagement: branding from the inside out. Brand Breakfast: internal brand engagement, 28...

Page 1: Culture and engagement: branding from the inside out. Brand Breakfast: internal brand engagement, 28 January 2015

CULTURE & ENGAGEMENT Branding from the inside out Brand Breakfast Seminar @JWALondon

© Jane Wentworth Associates

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© Jane Wentworth Associates

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Culture today Engaging cultures

© Jane Wentworth Associates

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© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

for the few for the many

© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

for the few for the many

facts emotions

© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

for the few for the many

facts emotions

static dynamic

© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

for the few for the many

facts emotions

static dynamic

receiving generating

© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

for the few for the many

facts emotions

static dynamic

receiving generating

local global

© Jane Wentworth Associates

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MUSEUMS TODAY cathedrals social spaces

for the few for the many

facts emotions

static dynamic

receiving generating

local global

institutions brands © Jane Wentworth Associates

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© Jane Wentworth Associates

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political financial social

BUT IT’S NOT EASY

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authenticity inspiration co-creation dialogue

PEOPLE DEMAND MORE

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1. storytelling

© Jane Wentworth Associates

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2. partnering

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3. shopping

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4. co-creating

© Jane Wentworth Associates

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5. activating

© Jane Wentworth Associates

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creative resilience imaginative partnerships engaging from the inside out

OPPORTUNITIES TODAY

© Jane Wentworth Associates

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Culture today Engaging cultures

© Jane Wentworth Associates

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same goal motivation the right choices

EVERYONE WORKING AT THEIR BEST

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same goal motivation the right choices purpose experience success

EVERYONE WORKING AT THEIR BEST

© Jane Wentworth Associates

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© Jane Wentworth Associates

GLYNDEBOURNE IN 2010

international reputation

excellence and risk-taking on stage

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© Jane Wentworth Associates

GLYNDEBOURNE IN 2010

international reputation

excellence and risk-taking on stage

but autocratic and fragmented fearful of change missing opportunities

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OUT OF THE ORDINARY

offer

environment people

image

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using the values engaging the cynics speaking their language

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HOW?

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“We now share the values of the stage”

Director of Communications Glyndebourne

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1  Leadership

KEYS TO SUCCESS

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1  Leadership

2  Involve everyone

KEYS TO SUCCESS

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1  Leadership

2  Involve everyone

3  A process, not an event

KEYS TO SUCCESS

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1  Leadership

2  Involve everyone

3  A process, not an event

4  Constant communications

KEYS TO SUCCESS

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1  Leadership

2  Involve everyone

3  A process, not an event

4  Constant communications

5  Celebrate success

KEYS TO SUCCESS

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THANK YOU

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Jane Wentworth Associates www.janewentworth.com @JWALondon

© Jane Wentworth Associates

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Branding & Brand Positioning

Branding & Brand Positioning

Internal branding and employee engagement

Internal branding and employee engagement

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Brand Branding &. TABLE OF CONTENTS > Overview > Brand ranking > Key factors of branding > Conclusion.

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Branding And Brand Image

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Identity vs Brand, Branding extended

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Part 4 - Products Chpt 10 - Product Mgmt Slide 1 Branding Brand Name Co-branding Trademarks National brand / Private brand / generic brand Brand Recognition.

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BRANDING and BRAND MGMT

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Branding & Visual Identity Update Meeting... · Branding & Visual Identity Update. What is a brand? Brand Iconography. Brand Iconography. Brand Evolution: Examples ... Current GDOT

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internal communications, employee engagement, employer branding brand building at Fulki Communications 2013

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