Origin: 1925–30; band + width

Origin: 2009; brand + width

band·width [band-width, -with]noun

1. the smallest range of frequencies constituting a band, within which a particular signal can be transmitted without distortion.

2. the transmission capacity of an electronic communications device or system; the speed of data transfer:

3. mental capacity; intelligence:

4. a person's capacity to handle or think about more thanone thing at the same time:

brand·width [brand-width, -with]verb

1. the range of experiences within which the brand essence can

be translated into brand experiences without distortion.

2. the capacity to transmit the brand message effectively.

3. brand capacity; brand intelligence.

4. a brand's capacity to touch and move more people across more mediums more often.

Brandwidth Experience Lab

Welcome to the

&

Strategy.

Design.

Creative.

Execution.

How we do itDistilling the

BRAND ESSENCE

in to an experience that is relevant to

the brandUsing

CREATIVE INSIGHTS

to ensure that the experience

will resonate with consumers

The result –

EXPERIENTIAL SOLUTIONSto increase your brandwidth

Relying on

TACTICAL EXPERTISE to ensure the experience is brought to life in

the most efficient manner across the most effective platform

RANJIT RAINA

HIMANSHU ANAND

DEEPAK PAHWA

SHANTANU GOYAL

SHASHANK GUPTA

What Nick Fury is to the Avengers, Ranjit is for the team at Brandwidth.Ranjit is the perfect mix of the Left & the Right part of the Brain & he leads the team at Brandwidth byputting a method to the madness in our business.

An Army Brat & a Mass Communication Post Graduate with 12 years of an experience in the eventand activation management space, Himanshu has been a part of some of the most viewedexperiential events in India like the Formula 1’s. Himanshu’s kick in life is to use Technology andcreate larger than life experiences.

Armed with an M.B.A. and more than 14 years in the Experiential Marketing Industry, Deepak hasbeen involved in driving some of the biggest on-ground National Campaigns. His never say neverattitude is shown in his strength of turning around things in the nick of time and managing peopleflawlessly.

Leaving behind the cushion of his Family Business, Shantanu after his M.B.A. has been involvedin planning and executing brand campaigns for various genres of clients that includeAutomobiles, Technology and FMCG. Detail oriented, Shantanu loves to create masscampaigns that generate conversations between Brands and their TG.

An Electrical Engineer who just could not get his creative aspirations fulfilled, so changedhis field. An M.B.A. in Below the Line Marketing, Shashank loves breaking the norm tocreatively curate experiences that are ideated at Brandwidth.

A platform AcTIVATED for mountain Dew inDIa REVOLVING AROUND

THE SPORT OF STUNT BIKING .

THE ACTIVITY WAS TAKEN ACROSS 10 STATES TO INITIATE TRIALS FOR

MOUNTAIN DEW AND KICKOFF AN INITIATIVE TO PROMOTE ACTION AND

ADVENTURE SPORTS., IN phase ONE FOCUSSING ON STUNT BIKING

WITH AN AIM TO INCREASE THE ENGAGEMENT OVER A

PERIOD OF TIME.

In the second phase bmx biking has been added to the same

BANG BANG ACTIVATION

A FIRST OF ITS KIND

NATION-WIDE HUNT FOR THE

SMARTEST KID

IN THE COUNTRY

Winners were taken out to

an adventure camp and

were then groomed by the

channel’s presenters

The winner became the brand

ambassador of the channel

for aN year & the child’s

higher education was

sponsored

The hunt was divided into

various phases that

involved taking the child

through tests / physical

challenges & mental

competitions

3MONTHS

400BEST SCHOOLS IN THE

COUNTRY

14CITIES

OVER 5,00,000KIDS ENGAGED

a unique concept that combined the passion foroff-roading with unmatched thrills and dares.

Geo

This extreme driving adventure challenge was designed to

test the physical ability and the mental agility of driving enthusiasts.The Hawkz were selected from auditions where enthusiastic contestants went through

rounds of crazy dares, mind-blowing obstacle courses to tough mind games.

4 CITIES

> 2,00,000 PEOPLE ENGAGED

A 7 EPISODE TELEVISED SERIES

A JOURNEY OF 16 HAWKZ

15 cities | 750 colleges

1,75,000 entries |

3 exhibitions | 3 workshops

A NATIONAL LEVEL CAMPAIGN activated to

invite IDEAS FROM PROFESSIONALS /

STUDENTS that could shape the future.

In association with the innovation cells at IIT’S, IIM’S AND

MEDICAL COLLEGES, the process and the jury was finalised

and the BEST IDEAS WERE FUNDED to become a reality.

8 cities

> 400 professional

Colleges ACTIVATED> 4,00,000 entries

4 IDEAS GIVEN SHAPE

EXPLORE | EXPERIMENT | IDEATE | INNOVATE

HUNT FOR THE “CHILD GENIUS” OF INDIA

Combining principles of SCIENCE, MATHS, ELOCUTION AND BASIC ROBOTICS, there were various levels of filtration.

India’s first ever hands – on contest across

SCHOOLS IN TIER 1 , 2 AND 3 CITIES

1600 SCHOOLS 60 CITIES

>18,00,000 KIDS ENGAGED

EXPLORE | EXPERIMENT | IDEATE | INNOVATE

a Hands on experience created for the target audience for the new sensation from Samsung -the GALAXY S5 !!

A SALES LED SELF FUNDEDNATIONAL ACTIVATION !!

26,755indirect contacts

11,655direct contacts

1,002store footfallS from the stall

407phones sold

An Android App was created which converted the Telegram to an SMS and sent it to the recipient's mobile number. The same

message was also printed on a Micromax branded Telegram and given to the Audience as memorabilia.

The setup was made to look like a post office with the help of props along

with a Museum displaying facts, trivia and the timeline of Telegram& the Morse Code and Telegraph Machines.

INTEGRATIONS @YOUTH CONNECT EVENTS

How do you

generate curiosity

and activate an

on air show ?

Simple!Mass Disruption -

on ground

followed by

on air

supported by

MASS PR.

Women dressed like Ugly Betty were let loose across Mumbai , Pune and Delhi & they roamed around known locations and were captured

on camera.

Simultaneous updates on social media & PR channels, followed by a massive print & online campaign on the announcement of the show

the very next day.

>2 Million impressions created

> 40 Ugly Bettys

>100 locations

more than 30 artists … 60 hrs of music8 pre parties … 3 day festival ... 2 stages … 3 after parties

A televised event, where an integrated on – line & print campaign ensured attendance in large numbers.

Along with the adrenaline rush of the race, spectators also experienced exhilarating

SUV off – roading, indulged in merchandise shopping along with a hands on F1

simulator. The Race was brought alive by a robust College Activation and a national level grid girl hunt.

59TH FOUNDATION DAY

A PIONEERING PROGRAM THAT TAKES

DIGITAL BANKING TO THE NEXT LEVEL

YOUTH PARLIAMENT (under the I Lead India umbrella campaign)

by Times of India brought together the best speakers of the country

debating with today’s leaders and decision makers

on various topics affecting the country.

The speakers were selected through

the campaign spread across the country with

a robust digital and on ground college activation plan .

Brandwidth recreated the entire Central Hall of the Lok Sabha for the final televised debate.

Pre Hype – more than 250 colleges covered.Online amplification.Entry Management.

RSVP.Final Debate.

A candid conversation with two of thegreatest sporting personalities of today's times

along with the author - Boria Majumdar.Carefully curated content was taken

On Air by Times Now.

Launch of the book compiling

175 years of Indian cartooning history

7 Cartoonists from across the country came

together for the first time to create a rare piece

of art to pay homage to political cartooning

and the common man – a character created by

the renowned R K Laxman.

The book was inaugurated by

Mr. Manish Tewari - Minister of Information and

Broadcasting.

DISTRIBUTORS & PRESS MEET

An event held to

motivate the Distribution Channel and

launch the new Pepsi Logo

The logo was launched by

the Brand Ambassador “Priyanka Chopra” at a Press Meet followed by

the Channel Meet.

The lineage of the brand was showcased in various

A/v’s and an oath for driving greater sales was taken by the Brand & Channel

Team.

R & R was also

organised with Priyanka Chopra.

Brandwidth provided a complete

eco – friendly solution which extended from

a seed paper invite to the event decor

being made of recycled materials.

An audit was done post the event to

calculate the Carbon Footprint impact of the Event & trees were planted to

neutralize this impact.

INDIA’S FIRST EVER

COMPLETELY ECO – FRIENDLY EVENT.

The objective of this week long event was to connect the green cause of the brand with the TG.

eco- friendly

installations

Press

conference an organic

food fiesta

photo

exhibits

The three-day buyer–seller knowledge meet for The

International Gemological Institute saw India's most renowned jewelry

and diamond manufacturers showcasing their exquisite designs

and diamond stock to retailers

DELHI – KOLKATA – BENGALURU Brandwidth partnered with IGI to build

this format and execute it as a series of

zonal conferences.

Along with creating Apps to manage the

meetings, Brandwidth also created Social

Gatherings during evenings for informal

interactions.

MICE was an extended service provided

by us for this conference.

We created a format of buyer- seller meets

where a buyer got to meet every seller individually,

creating an opportunity for business.

800 meetings, 3 days per region Security for Jewelry MEETING MANAGEMENT APP, MICE, GALA EVENINGS

Logistics, Conference management,

M.I.C.E & destination management

GALA AWARDS NIGHT

Symantec dealers were taken to THAILAND as a reward for TARGET FULFILMENT.

We created a customized itinerary to give the winners a “SUPERSTAR” TREATMENT.

Brandwidth carefully planned the entire trip for the partners to create AN ANNUAL INCENTIVE TOUR which they look forward to year after year.

2 DAY ANNUAL CONFERENCE IN GOA to motivate the sales team.

Over 150 PEOPLE travelling from all across the country to Goa.

A FIRST OF ITS KIND EXPERIENCE for McCain as an organization.

All MICE / EVENT / TEAM BUILDING activities were handled by BRANDWIDTH.

ESOP CONFERENCES A larger than life “feel good factor” employee event to offer stock options of the company to the employees.

30 DAYS | 20 CITIES | 45 CONFERENCES

GSK celebrated the success of

with their distributors & wholesalers

18 CITIES IN 3 WEEKS> 300 WHOLESALERS TOUCHED

MAHURAT ORDERS WORTH 8 CR

From logo creation to managing the entire communication campaign, from hype creation to the execution – Brandwidth did it all !!

A successful programme that ran for 2 years to engage the employees .

A SPORTS- BASED EMPLOYEE ENGAGEMENT PROGRAMME

Brandwidth also created the Mascot for the Engagement - The ReliChamp

19CITIES

6SPORTS

over 90,000 employees engaged

Drop in for a cup of coffee !