Post on 25-Jun-2020
Branding & Networking
Goal: Define and develop a professional
brand, establish a networking plan, and
discuss resources
What is Networking?
Creating Relationships
Building Relationships
Maintaining Relationships
Building & Protecting Your Brand
• What is your focus / purpose?
• What is your image?
• What else can you do?
Opportunities in Networking
Generate Leads
Access Hidden Market
Establish Rapport
Rehearse Value Proposition and Practice Interviewing Skills
Employer Advantages to
NetworkingCompanies are
using their own employees to find new hires, saving time and money.
• How does this help you?
• Ensures Compatibility
• Lessens Competition
• Provides Opportunity
• Ernst & Young has set goals to increase the amount of hires from internal
referrals. As a result, employee recommendations now account for 45% ofnon-entry-level placements, up from 28% in 2010.
• 61% of candidates hired through referrals and a company’s career page aremore likely to be hired than if they only apply on a job board (14%).
Job Fairs
• List of local job / career fairs here
• Networking events
Plan Your Approach
• Walk the room
• Take note of companies and name tags
• Check out the company / employee
LinkedIn profiles
• Practice your Value Proposition
Leveraging Military Skills
• Build a network
• Take advantage of professional
development
• Application of advanced skills
Online Effectiveness
Clean Your Brand
Be Aware of your
Connections
Remain Professional in
Correspondence and Content
93% of recruiters are likely to
look at a candidate’s social profile
78% of recruiters have hired
through a social network
LinkedIn for Veteranswww.veterans.linkedin.com
Heading
Summary
Professional Experience
Awards
Skills Endorsements
Recommendations
Education/Training
Memberships
LinkedIn Profile
LinkedIn “Stalking”
1. Search for people that
work for your target
company
2. Locate key players:
• Recruiters
• Department
Managers
• Veteran Personnel
3. Send a personalized
message to connect
LinkedIn: Job Preferences
Summary
Strategic Planning
• Develop your blueprint and leverage resources to successfully transition to civilian employment
• Introduce current facts about the job market as well as veteran and spouse-specific realities
Resume Writing
• Discover tools and techniques for industry-standard resumes
• Create a resume with 1-on-1 assistance from a VTS
Networking & Job Search
• Explore opportunities of engagement within professional and social circles
Interviewing
• Present techniques that will highlight marketability and top candidacy