Post on 19-Feb-2017
Professor Peter Fisk at Istanbul Business School Twitter: @geniusworks Website: www.theGeniusWorks.com © GeniusWorks 2015
BRANDINNOVATIONLABTM
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ABTM
Anything is possible
Uber and beyond
Periscope by Twitter
Xiaomi takes on Apple
New opportunities to grow
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Twitter: @geniusworks Website: www.theGeniusWorks.com
FUTUREFACTORY
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ABTM
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Tesla Motors … A better life
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Tesla Motors … A better life
AGallonofLight
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AGallonofLight
Tesla Motors … Concept
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Tesla Motors … strategy horizons
MuskStrategy
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Tesla Motors … VIsion
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Tesla Motors … Retailing
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Tesla Motors … Iconic features
Marke7ng,Retail,Sales
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Marke7ng,Retail,Sales
Tesla Motors … Retailing
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Tesla Motors … Networks
How to develop a brand vision?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ABTM
Apple
Apple
Data connections
JobsonBrands
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Apple … Jobs on brands
Apple … humanising technology
Apple … Jobs on brands Apple … humanising technology
ApplePerfec7on
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Apple … Searching for perfection
MadeinCAad
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Apple … Made in California
Apple
Apple Watch
Jony Ive on Steve Jobs
Apple
InsideApple
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Apple … What it’s like inside
How to develop your brand focus?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ABTM
The sharing economy
Airbnb
Airbnb
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Airbnb … finding a brand
Airbnb … Belong anywhere
Belonganywhere
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Airbnb … belong anywhere
Airbnb … brand strategy
Airbnb … the Belo
TheBelo
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Airbnb … the Belo
Airbnb … the brand ... The Belo
Mankindad
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Airbnb … Mankind
How to develop new brand insights?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ABTM
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Red Bull … Give you wings
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Red Bull … brand extensions
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Red Bull … Edge of Space
Stratos
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Red Bull … Stratos
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Tesla Motors … A better life Red Bull ... The brand
MediaCompany
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Red Bull … media company
How to define your brand?
Twitter: @geniusworks Website: www.theGeniusWorks.com
DESIGNSTUDIO
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ION L
ABTM
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Umpqua Bank
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Umpqua Bank … surf, sip, bank
Canyonville
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Umpqua Bank … Canyonville
UmpquaBank
Thestore
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Umpqua … beyond banking
How to connect the best brand ideas?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ION L
ABTM
+genius
Tesla Motors … A better life
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Burberry … fashion heritage
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Burberry … flagship stores
BurberryStore
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Burberry
How to design a brand experience?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ABTM
Threadless
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Tesla Motors … A better life
Crowdprocess
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Threadless … How it works
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Threadless … crowd power
Together
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Threadless … Magic of collaboration
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Threadless … crowd power
Brandpartnering
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Threadless + Thermos
How to engage the crowd in their brand?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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ION L
ABTM
Nike Running
Nike Women
Nike Football
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Nike+
Nike+
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Nike+
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Nike+
MarkParker
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Nike … CEO Mark Parker
Nike+ Training Club
How to build a brand community?
Twitter: @geniusworks Website: www.theGeniusWorks.com
STORYBOARD
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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OVAT
ION L
ABTM
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Mercedes Benz … more than a symbol
Heritage
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Mercedes Benz … Brand heritage
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Mercedes Benz … more human
TheJourneystory
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Mercedes Benz … Storytelling
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Mercedes Benz … story ads
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Mercedes Benz … your story
PackagingservicesaroundMe
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Mercedes Benz … all about Me
How to create a better brand story?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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OVAT
ION L
ABTM
What’s your inspiring purpose?
“To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."
“To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).”
“We add sparkle to people's everyday lives."
What’s your inspiring purpose?
“To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference."
“To bring inspiration and innovation to every athlete* in the world (*If you have a body, you are an athlete).”
“We add sparkle to people's everyday lives."
Coca Cola … Liquid and Linked
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Coca Cola … Liquid and Linked
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CokeLiquidandLinkedPartOne
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Coca Cola … Liquid and Linked
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Coca Cola … content marketing
How to connect all your content?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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OVAT
ION L
ABTM
Starbucks
Starbucksstory
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Starbucks … Brand experience
Starbucks Reserve
StarbucksR
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Starbucks Reserve
Starbucks
Starbucks … brand extensions
Evolution Juice Bars
How to deliver your brand experience?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
D INN
OVAT
ION L
ABTM
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Rapha … Cycle Clubs
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Rapha … Cycle Clubs
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Rapha … Cycle Clubs
Monocle
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Rapha … Cycle Clubs
Shecycles
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Rapha experience
Rapha … the cyclist
JamesFairbank
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Rapha … marketing success
How to sustain brand-centric growth?
DISRUPTIVE VISION
OBSESSIVE FOCUS
ICONIC MEANING
PARALLEL WORLDS
CROWD PARTICIPATION
BUILDING COMMUNITIES
CREATIVE STORYTELLING
LIQUID CONTENT
EMPATHETIC DELIVERY
FAST GROWTH
EXPERIENTIAL DESIGN
DEEPER INSIGHT
The Future Factory
The Design Studio
The Story Board
The Tesla Way
The Apple Way
The Red Bull Way
The Umpqua Way
The Threadless Way
The Nike Way
The Mercedes Way
The Coca Cola Way
The Starbucks Way
The Rapha Way
The Burberry Way
The Airbnb Way
BRAN
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OVAT
ION L
ABTM
What will you do?
Are you ready to change your game?
Acting with speed and agility
Connecting ideas and
people
Passion to make life
better
Having an audacious
attitude
Shaping your own
vision
Making sense of change
Persisting to make it happen
© Peter Fisk 2014 Gamechangers.pro
+genius
Vision Canvas
Strategy Canvas
Growth Canvas
Disruption Canvas
Brand Canvas
Engagement Canvas
Proposition Canvas
Relationship Canvas
Insights Canvas
Co-creation Canvas
Innovation Canvas
Business Canvas
Leadership Canvas
Sustainability Canvas
Culture Canvas
Performance Canvas
FUTU
RE
LAB
B
RA
ND
LA
B
CR
EATIVE LAB
PER
FOR
MA
NC
E LAB
+genius
+genius
Professor Peter Fisk at Istanbul Business School Twitter: @geniusworks Website: www.theGeniusWorks.com © GeniusWorks 2015