Brand called YOU

Post on 11-Apr-2017

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Transcript of Brand called YOU

A brand called YOUBUYER PERSONA OVERVIEWOctober, 2015

Elle The Animal Enthusiast Background-I have a deep love for all animals, and am a supporter of any organization trying to help them-Single working enthusiast, enjoy housing stray/homeless animals on top of my rescue pup, Owen.

Demographics-Female-Urban

Identifiers- Vegetarian, dog lover, rescue volunteer- Dedicated, organized, voice for the animals

Elle The Animal Enthusiast Goals-continue assisting helpless animals -succeed in raising awareness for animals rights

Challenges-Getting past the various countries that don’t believe animals deserve rights

How we help-Foster homeless animals until they get their forever home-Provide a comfortable, warm place to work-Having a positive mindset even when things aren’t positive.

Elle The Animal Enthusiast Quotes-”Someone needs to be the voice of those who don’t have one”-”Just because they can’t directly tell us doesn’t mean they don’t still hurt”-”No one should be forced to live their life in a cage”

Common Objectives-Stop cosmetic agencies from testing on animals-Eliminate puppy mills and pet stores-Shut down big game hunting

Elle The Animal Enthusiast

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