Post on 06-Apr-2018
8/3/2019 Brand Called You 2
http://slidepdf.com/reader/full/brand-called-you-2 1/1
Johnny Stinson
My brand name is Balance the Scales. I chose this brand name because in my life
I am always working towards finding balance in my work and mentality. I am Bipolar
and have ADHD; I always have to keep my brain chemistry balanced so that I can
achieve my aspirations in life. Balance also refers to my ability to balance my time
appropriately based on weighted scales of importance, to produce effective results.
My brand’s service is to always be productive and generate timely results in all of
my undertakings. I will create a schedule to balance my time in social and academic
endeavors. I will balance the importance of all of my responsibilities and deliver their
requirements accordingly. Other brands may only focus on effectiveness, but my brand
values efficiency as well.
The three words I would use to describe my brand are: Balance, Importance,
Generating, or BIG for short. Balance is obviously a key description of my brand as it is
the foundation from which all my values are obtained. Importance describes how I
determine what tasks are to be done based on their derived order of significance. This
leads to Generating, which are my end results, to deliver the requirements of all tasks
effectively and efficiently.
I can improve my brand over this semester by managing my time to become more
efficient without sacrificing effectiveness. I need to generate and deliver the results from
all of my academic tasks, such as writing this paper. I have always procrastinated or putoff working on my assignments. For example, I wrote this paper on the morning that I
was supposed to share it with my team members. I tend to use the pressure of having to
produce results at the very last second, which is really stressful. I use this stress of last
minute preparations to complete assignments. My revised plan for my brand is to work to
get things accomplished before I run into crunch time. This will be a valuable asset in my
career, as every day in the workplace can vary and I will have to shift my priorities
around. Technology is advancing rapidly so I will have to adapt to changes in my job
responsibilities. I also need to balance my social life against my academic life. I haven’t
really had much time to go out socially. I’m thinking about joining a club or student
organization to meet new people, for a more satisfying and rewarding social life. In the
end, I will always work towards the very important goal of achieving Balance in
everything I do in my life.
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