Brand Blogging with More Success*. Workshop I: SEM and Social- Media for Bloggers.

* and sex appeal ;-)

Blogging does not mean Reading. Unfortunately, only a few people will find and read your content after publishing, unless...

Step I: Research and Writing.

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Keyword-Density. Onsite Optimization for Bloggers.

http://www.google.de/trends

Writing online. Keeping simple things of search engines in mind, will help them and you to understand the content.

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Search Engine Marketing for Bloggers. Onsite and Offsite-Optimization.

Onsite

Offsite

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Search Engine Marketing for Bloggers. Onsite and Offsite-Optimization.

Onsite

Offsite

Content-Structure

Keyword-Density

URL

...

Backlinks

Quality

Link Exchanges

...

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Content-Structure. Onsite Optimization for Bloggers.

Content

Finding Intersting Content Trends - What are people looking for?

Headlines: H1, H2,... H6KeywordsRule: The more important the word the more it has to be upfront

Images/File: Name, Titles

Links: Name, Titles, Source (External or Internal)

Keyword-Density

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Keyword-Density. Onsite Optimization for Bloggers.

https://adwords.google.com/select/KeywordToolExternal

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Keyword-Density. Onsite Optimization for Bloggers.

Structuring Content for SEM

H1 – Most Important

H2 – Medium Important

H3 – Less Important

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Keyword-Density. Onsite Optimization for Bloggers.

Keywords

Describing the Content

Example

Focus on 5 words

Use them in your text

Reach a Keyword density between: 3-5%

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Keyword-Density. Onsite Optimization for Bloggers.

http://www.express-submit.de/keyworddichte/keyworddichte.cgi

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URL Design. Onsite Optimization for Bloggers.

Wrong

www.domain.se/index.asp?id=2992849248&page=3892

Better

www.domain.se/headline-with-keywords

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Search Engine Marketing for Bloggers. Onsite and Offsite-Optimization.

Onsite

Offsite

Content-Structure

Keyword-Density

URL

Backlinks

Quality

Link Exchanges

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Content-Structure. Offsite Optimization for Bloggers.

Backlinks

The more the better?

Quality

Content Fitting !!

Personal Impression

Traffic

Example Quality Indicator: Google Page Rank

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Content-Structure. Offsite Optimization for Bloggers.

PageRank

Googles own indicator to compare websites

Score: From 1 to 10

1 Bad, 10 Very Good

Only a few pages with 10 (Facebook, YouTube)

Objective: Reach PR between 4 and 6

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Keyword-Density. Onsite Optimization for Bloggers.

http://www.prchecker.info

Step II: Promotion.

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Promoting Content after Publishing. Social-Media-Marketing.

Forums and Guides

Google your topic‘s keywords and check discussions about it.

Take those with the highest traffic and PageRank fitting to your content.

Promoting your Content:

Register new accounts. Don‘t use your brands name!

Be absolutley sure that your content is of value for others.

Stay neutral and write as if a friend were recommending helpful content.

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Keyword-Density. Onsite Optimization for Bloggers.

http://www.prchecker.info

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Promoting Content after Publishing. Social-Media-Marketing.

Social-Media Bookmarkting Sites

Idea: Users can upload there Bookmarks

The more interesting the bookmark, the higher it get‘s ranked

Higher rank = more traffic for you.

100ds of Bookmarking Sites, but Choose important AND relevant to news topic: Technology, SEO, Fashion, Design, Sports….

Important as well: Listings and back links in search engines.

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Keyword-Density. Onsite Optimization for Bloggers.

http://www.digg.com

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Keyword-Density. Onsite Optimization for Bloggers.

http://www.stumbleupon.com/

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Promoting Content after Publishing . Social-Media Bookmarkting Sites

Most important international Sites:

http://www.delicious.com/

www.digg.com

http://www.stumbleupon.com

...

Most important German Sites:

Mr Wong, Yigg.com, http://www.webnews.de/ , http://www.shortnews.de/, …

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Use this in combination with clients

Step III: Facebook, Twitter, Youtube... BANG IT!

Thats all you need. Unless you would like to add something to it ;-)

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About the Author Team

Sebastian Scheuer Online Strategy Consultant

Sebastian is digital think tank, economist and futurist. He helps brands to maximise the effects of emerging media on the convergence of marketing, communications, and publishing at Mandel Consulting.

Write him a mail via ssch@mandel-consulting.com

Get his daily industry news as they happen on Twitter or Facebook us.

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Company: MANDEL offers Marketing and Media Services & Consulting for Brands, Products and Ideas in all Europe & Scandinavia.

Mandel is a team of dedicated Marketing and PR Consultants, professional Media workers and thorough Strategists. Team of 6 in Stockholm and 2 in Munich.

Focus: Our team loves Sports. We are working in close cooperation with all relevant institutions, companies and retail in this area.

We are specialized on the German speaking markets. 70% of our team are Germans, living in Stockholm, Munich and Köln.

MANDEL – Company and Roots. Loving Brands & the Communication of their Story.

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MANDEL Offices Scandinavia & Europe.

MANDEL Marketing & Strategy ConsultingWallingatan 12SE-111 60 StockholmPhone / Fax +46 (0) 8 222 022 E-mail ma@mandel-consulting.comWeb: www.mandel-consulting.com

Get daily industry news as they happen on Twitter or Facebook us.

MANDEL CommunicationOrleansstraße 43 / Rgb.D-81667 MünchenPhone +49 (0) 89 - 24 20 51 63Fax +49 (0) 89 - 24 20 51 37E-mail iris@mandel-communication.comWeb: www.mandel-communication.com