Brand Advocates Case study_Anlene China 2012

Post on 28-Nov-2014

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How Anlene milk powder in China used daughters as Advocates to get their parents to develop the Anlene habit

Transcript of Brand Advocates Case study_Anlene China 2012

We  create    Real  Consumer    Advocates  

  Between Friends

Between Family

Between Colleagues

who  do  genuine  advocacy    actions  for  you  

Anlene  Milk  powder  China  2012  

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We  create    Real  Consumer    Advocates  

  Between Friends

Between Family

Between Colleagues

who  do  genuine  advocacy    actions  for  you