How EMC Turned Employees Into Brand Advocates
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Transcript of How EMC Turned Employees Into Brand Advocates
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FEATURING
TODD FORSYTHEV.P. of Conversation Marketing at EMC
LIZ BRIGHAMSr. Product Marketing Manager at Jive Software
Your Host
BERNIE BORGES
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Internal Advocacy Program
“A social business recognizes that employees are potential brand
advocates.”
Employees often have 10 times the followers as branded account(s).
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How EMC Turned Employees Into Brand Advocates
Make it easy for employees to engage in the conversation by delivering social ready content.
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Provide Social Ready Content
It’s as easy as clicking a button to share EMC content with the
community.
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Todd Forsythe VP of Conversation Marketing at EMC
“To be social externally…you need to be social
internal.”
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Executives Ignite Conversation
• Executives are influencers.
• When executives engage, they ignite conversation.
• Engage executives early in the strategy.
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Listen, Engage, Act
Getting started advice• Start simple• Listen to customers• Understand where they engage online• Learn what they are talking about• Then take ACTION!
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EMC Community Network…Powered by Jive Software
• EMC Community engages with 280,000 members globally.
• Jive software has made it possible for EMC employees to contribute a 6% share of voice.
• EMC enjoys a total of 14% share of voice between their internal and external communities.
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Learn More
• Watch Episode 5 – EMC Conversation Marketing
• Download the EMC Case study