PRODUCTION AND QUALITY MANAGEMENT

PRESENTED BY: ROOPAM GOYAL

INTRODUCTION

technique used by large and small companies for problem-solving

learning and development, planning and team building

lateral thinking process

TYPES• Individual

brainstorming– TENDS TO

GENERATE A WIDER RANGE OF IDEAS

– MAY NOT PRODUCE AS EFFECTIVE IDEAS

• Group brainstorming– New process for

doing something– Results in quick and

deep thinking

rules

• No idea is a bad idea

• Be creative• Take risks • No criticism allowed

Methods of brainstorming

• Set the problem• Create a

background memo• Select participants• Create a list of lead

questions

WHY BRAINSTORMING FAILS?

• PEOPLE ARE SELF CONCIOUS

• THERE IS NO FOCUS

• PEOPLE EVALUATE EACH OTHER’S IDEAS

• PEOPLE GET DEFENSIVE

• IDEAS ARE VARIATIONS ON A THEME

• ONE PERSON DOMINATES

• SOME PEOPLE DO NOT PARTICIPATE

• THE GROUP LOSES ENERGY

• THERE ARE NO REALLY NEW IDEAS

HOW TO OVERCOME IT

• FOCUS MATTERS: Know your objectives

• Start alone, than join together

• Discuss ideas, but only for clarification and elaboration.

• No criticism, no evaluation

• Go for quantity, quantity catalyzes quality

• Combine and improve on each other’s ideas

THANK YOU