Post on 15-Apr-2017
By
Nick & Takuma�25th Aug 2015�
Contents�
• Profile • Product and Service�• Competitors�• Brand Image�• SWOT Analysis�• Market Share�• Advertising Campaigns�• Brand Website and Internet Marketing�• Suggestions for Future Strategies�
Profile�
1. Bayerische Motoren
Werke AG
2. Established by Franz
Josef Popp in 1917
3. Mini and Rolls-Royce
are owned by the
company�
Product and Service�
�BMW offers dynamic & active vehicles, from the
stylish BMW 1 Series to the representative BMW 7
Series, to match all your individual business needs. �
Competitors�
Brand Image�
1. “The ultimate
driving Machine”
2. Luxury model
and Sporty
3. It was created
from the national
colors of Bavaria�
SW
OT
Ana
lysi
s�
Stre
ngth
s:�
1. B
MW
gro
up
2. In
nova
tion
& T
echn
olog
ical
adv
ance
men
t
3. R
enow
ned
bran
d in
aut
omob
ile in
dust
ry
SWOT Analysis�
1. Cars recalled
2. Strategic alliances
3. Younger generation less brand conscious
Weaknesses:�
SWOT Analysis�
Opportunities:�
1. Increasing product portfolio
2. Strategic Alliances
3. Changing lifestyle & customer groups
4. Market expansion�
SWOT Analysis�
Threats:�
1. Competition
2. Price factor
3. Rising fuel problems
Market Share�
BMW has 1.9% market share in America January 2015�
BMW's U.S. market share from 2012 to 2015�
Market Share�
Advertising Campaigns�
https://www.youtube.com/watch?v=LblLpfUpRdU�BMW i8�
Brand Website and Internet Marketing�
1. Website provides information about the
corporation, products, services and an online
store
2. Search engine marketing
3. Online magazine and newsletters�
BMW Website: www.bmw.com
BMW USA: www.bmwusa.com
Suggestions for Future Strategies�
1. Efficient dynamics, Zero-emission driving
2. Depletion of natural resources
3. Social causes
4. Assuming responsibility �
Thank you for listening!�
BMW. Sheer Driving Pleasure.�