By

Nick & Takuma�25th Aug 2015�

Contents�

•  Profile •  Product and Service�• Competitors�•  Brand Image�•  SWOT Analysis�• Market Share�•  Advertising Campaigns�•  Brand Website and Internet Marketing�•  Suggestions for Future Strategies�

Profile�

1. Bayerische Motoren

Werke AG

2. Established by Franz

Josef Popp in 1917

3. Mini and Rolls-Royce

are owned by the

company�

Product and Service�

�BMW offers dynamic & active vehicles, from the

stylish BMW 1 Series to the representative BMW 7

Series, to match all your individual business needs. �

Competitors�

Brand Image�

1. “The ultimate

driving Machine”

2. Luxury model

and Sporty

3. It was created

from the national

colors of Bavaria�

SW

OT

Ana

lysi

s�

Stre

ngth

s:�

1. B

MW

gro

up

2. In

nova

tion

& T

echn

olog

ical

adv

ance

men

t

3. R

enow

ned

bran

d in

aut

omob

ile in

dust

ry

SWOT Analysis�

1. Cars recalled

2. Strategic alliances

3. Younger generation less brand conscious

Weaknesses:�

SWOT Analysis�

Opportunities:�

1. Increasing product portfolio

2. Strategic Alliances

3. Changing lifestyle & customer groups

4. Market expansion�

SWOT Analysis�

Threats:�

1. Competition

2. Price factor

3. Rising fuel problems

Market Share�

BMW has 1.9% market share in America January 2015�

BMW's U.S. market share from 2012 to 2015�

Market Share�

Advertising Campaigns�

https://www.youtube.com/watch?v=LblLpfUpRdU�BMW i8�

Brand Website and Internet Marketing�

1.  Website provides information about the

corporation, products, services and an online

store

2.  Search engine marketing

3.  Online magazine and newsletters�

BMW Website: www.bmw.com

BMW USA: www.bmwusa.com

Suggestions for Future Strategies�

1. Efficient dynamics, Zero-emission driving

2. Depletion of natural resources

3. Social causes

4. Assuming responsibility �

Thank you for listening!�

BMW. Sheer Driving Pleasure.�