SocialMedia.orgVideo Case Studies

Greg Gerik

Innovation Through Social Business

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellChicago

July 18, 2012socialmedia.org/blogwell

Greg Gerik, Social Media Leader

3M Global eTransformation

gtgerik@mmm.com

@ggerik

Questions?

@ggerik

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@ggerik

@ggerik

SAMPLE (Not 3M)

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Sept

July

Ask for reviews

Identify issue

Team formed

Respond publicly

Material changed

Aug 16

Aug 24

Aug 27

Sept

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@ggerik

Before

During

After

Online Ad Units

PR / Blogger / Talker

Outreach

Ratings and

Reviews

Brand

Website

E-mail / Loyalty

Programs

@ggerik

Social & Mobile Brand Engagement for NASCAR

A 3M Racing content calendar is

developed to engage Fans

throughout 2012 with exclusive

content and offers.

Empower and energize the 3M

enterprise through ‘real-time’

data-points and connectivity.

@ggerik

Advancing the future of 3M to

remain on the forefront of

Innovation.

@ggerik

Fuel the ability for 3M to connect

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Take customer connections everywhere

Faster

Observe.

Visualize.

Collaborate.

@ggerik

Observe.

@ggerik

Ratings &

Reviews Vendor Listening

Aggregator

Insights

Source Conversations

Source

Vendor

Source

Vendor

Source

Visualize.

@ggerik

Collaborate.

@ggerik

@ggerik

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Greg Gerik, Social Media Leader

3M Global eTransformation

gtgerik@mmm.com

@ggerik

Thank You.

Questions?

3M™ Fingerprint-

Fading Technology

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellChicago

July 18, 2012socialmedia.org/blogwell