BlogWell Seattle Case Study: Cargill, presented by Chris Obray
BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik
28
SocialMedia.org Video Case Studies Greg Gerik Innovation Through Social Business This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Chicago July 18, 2012 socialmedia.org/blogwell
-
Upload
socialmediaorg -
Category
Business
-
view
1.322 -
download
0
description
In his BlogWell Chicago presentation, 3M‘s Social Media Lead, /Transform, Greg Gerik, talks about how they're leveraging their collaborative culture to drive social business. Greg shares how 3M integrates the voice of the customer into everything they do and gives a sneak peek into their future offices that incorporate custom social dashboards. Watch the video of the presentation here: https://vimeo.com/48076003
Transcript of BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik
SocialMedia.orgVideo Case Studies
Greg Gerik
Innovation Through Social Business
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
Questions?
@ggerik
@ggerik
@ggerik
@ggerik
@ggerik
SAMPLE (Not 3M)
@ggerik
@ggerik
@ggerik
Sept
July
Ask for reviews
Identify issue
Team formed
Respond publicly
Material changed
Aug 16
Aug 24
Aug 27
Sept
@ggerik
@ggerik
Before
During
After
Online Ad Units
PR / Blogger / Talker
Outreach
Ratings and
Reviews
Brand
Website
E-mail / Loyalty
Programs
@ggerik
Social & Mobile Brand Engagement for NASCAR
A 3M Racing content calendar is
developed to engage Fans
throughout 2012 with exclusive
content and offers.
Empower and energize the 3M
enterprise through ‘real-time’
data-points and connectivity.
@ggerik
Advancing the future of 3M to
remain on the forefront of
Innovation.
@ggerik
Fuel the ability for 3M to connect
@ggerik
Take customer connections everywhere
Faster
Observe.
Visualize.
Collaborate.
@ggerik
Observe.
@ggerik
Ratings &
Reviews Vendor Listening
Aggregator
Insights
Source Conversations
Source
Vendor
Source
Vendor
Source
Visualize.
@ggerik
Collaborate.
@ggerik
@ggerik
@ggerik
Greg Gerik, Social Media Leader
3M Global eTransformation
@ggerik
Thank You.
Questions?
3M™ Fingerprint-
Fading Technology
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellChicago
July 18, 2012socialmedia.org/blogwell
