Blogging: What’s The Blogging: What’s The Story?Story?

Joy A. Kennelly, Blogger/Digital MarketerJoy A. Kennelly, Blogger/Digital Marketer

www.thejoywriter.typepad.comwww.thejoywriter.typepad.com

www.thejoywriter.typepad.com/www.thejoywriter.typepad.com/thejoywriterprthejoywriterpr

What A Blog Is:What A Blog Is:

An Online Journal An Online Journal A Business ToolA Business ToolCommunicationCommunication

Blog Styles:Blog Styles:

http://dot1ne.com/lensgrab/browse/1http://dot1ne.com/lensgrab/browse/1 - - photophoto

http://www.dhlovelife.com/v2/show/http://www.dhlovelife.com/v2/show/ - - VideoVideo

http://www.angryconversationswithghttp://www.angryconversationswithgod.com/od.com/ - - CombinationCombination

Getting Started:Getting Started: Create it yourself Create it yourself Outsource itOutsource it Created by site visitorsCreated by site visitors Teleseminars – transcribe and put on Teleseminars – transcribe and put on

blogblog Repurpose informationRepurpose information Photos and videosPhotos and videos

Source: NY Times Best Selling Author/Social Media Expert, Joel CommSource: NY Times Best Selling Author/Social Media Expert, Joel Comm

Blogging Platforms:Blogging Platforms:

Top 100 Blogger Blog Top 100 Blogger Blog Platforms:Platforms:

Top 100 Blogger Self-Top 100 Blogger Self-Hosted Hosted Blog Platforms:Blog Platforms: WordpressWordpress - 27 blogs - 27 blogs

Movable TypeMovable Type - 12 blogs - 12 blogs

Custom-made - 8Custom-made - 8

Top 100 Bloggers Top 100 Bloggers Blogging Services Blogging Services Platforms:Platforms:

Typepad (based on Movable Type)Typepad (based on Movable Type) Wordpress.com (based on Wordpress.com (based on

Wordpress) Wordpress)

Blogger Blogger

Blog Platform Blog Platform Examples:Examples:

http://blogs.wsj.com/washwire/http://blogs.wsj.com/washwire/ - - WordpressWordpress

http://sethgodin.typepad.com/http://sethgodin.typepad.com/ - - TypepadTypepad

hhttp://ttp://www.huffingtonpost.comwww.huffingtonpost.com// - - Movable Movable TypeType

Importance of Blog Importance of Blog Links:Links: Higher ranking in GoogleHigher ranking in Google

Increased VisitorsIncreased Visitors

Recognized as Expert in fieldRecognized as Expert in field

Business Benefits:Business Benefits: Greater visibility in their industry 71% Clients purchased products and

services 63% Company now regarded as a thought

leader 56% Speaking opportunities at

conferences 40% Source: Technorati ’09 research study

Keys to Blogging Keys to Blogging Success:Success: Blog well & often - Quality contentBlog well & often - Quality content

List on Technorati, Other Blog List on Technorati, Other Blog Directories & PingDirectories & Ping

Tweet blog postsTweet blog posts

Final Thoughts:Final Thoughts: Starting a Blog? These 50 Lessons Starting a Blog? These 50 Lessons

Will Help You SucceedWill Help You Succeed

http://thefuturebuzz.com/http://thefuturebuzz.com/2009/10/19/starting-a-blog/ 2009/10/19/starting-a-blog/

Especially 2, 3, 10, 12, 21, 26, 31, Especially 2, 3, 10, 12, 21, 26, 31, 39, 41-43, 5039, 41-43, 50

Contact Information:Contact Information:Joy A. KennellyJoy A. Kennelly

1601 N. Sepulveda Bl, #1851601 N. Sepulveda Bl, #185Manhattan Beach, CA 90266Manhattan Beach, CA 90266

PH: 310 714-2077PH: 310 714-2077EMAIL: EMAIL: joykennelly@gmail.comjoykennelly@gmail.com

www.linkedin.com/in/joykennellywww.linkedin.com/in/joykennelly

Resources:Resources: http://www.problogger.net/archives/2009/05/31/what-bloggihttp://www.problogger.net/archives/2009/05/31/what-bloggi

ng-platforms-do-we-use-poll-results/ng-platforms-do-we-use-poll-results/ http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-http://royal.pingdom.com/2009/01/15/the-blog-platforms-of-

choice-among-the-top-100-blogs/choice-among-the-top-100-blogs/ WWW.JOELCOMM.COMWWW.JOELCOMM.COM http://technorati.com/http://technorati.com/ http://technorati.com/blogging/article/state-of-the-http://technorati.com/blogging/article/state-of-the-

blogosphere-2009-introduction/blogosphere-2009-introduction/ http://thefuturebuzz.com/2009/10/19/starting-a-blog/ http://thefuturebuzz.com/2009/10/19/starting-a-blog/