What’s Your Story?NIT RESEARCH FINDINGS & CONCEPT

Diving In:RESEARCH TOOLS & RESOURCES

Existing Licensed ProductVINTAGE THROWBACK INTERACTIVE/3DLOW COST/LOW INNOVATION

KIDAULTS BREAKING NORMQUOTES & SAYINGS

General TrendsALL OVER PRINTS PATTERN BLOCK/MIXINGKIDAULT

The AudienceREAL LIFE PERSONAS TO ILLUSTRATE THE MOM-BLOGGING NETWORK OF TARGET GUESTS WE ARE DESIGNING FOR

1. The Popular BloggerTHE WOMAN THOUSANDS OF MOMS LOOK TO DAILY FOR INSPIRATION IN ALL THINGS MOM-RELATED. A PROUD SUPPORTER OF TARGET, AS SHOWN.

2. The Blog FollowerA YOUNG MOM AND AVID FOLLOWER OF MANY MOM BLOGS, SHOWING SUPPORT OF TARGET AND BLOGS ON INSTAGRAM

Digging Deeper:FINDING THE WHITE SPACE

1. High End, Low PriceOFFERING MOMS THE BOUTIQUE TYPE CLOTHES THEY SEE ON THEIR FAVORITE BLOGS AT AN AFFORDABLE PRICE

2. Reading Between the LinesCREATING A LINE BASED ON THE EDUCATIONAL SIDE OF A CHILD’S LIFE, WITH MOM & KIDS’ FAVORITE BOOKS

2. Reading Between the Lines: Evidence & Characters

ITS BEEN DONE, BUT ONLY ONCE, AND THAT ONE TIME. . . . A SMASHING SUCCESS.

KEY CHARACTERS

GIRL

BOY

NEWBORN& GIFTING

3. Kid’s Character, Mom’s StyleINCORPORATING KIDS’ FAVORITE CHARACTERS INTO THE MODERN AND TRENDY PRINTS AND STYLES THAT MOM LOVES

Content SummaryTHE SYNOPSIS OF OUR RESEARCH

The White Space OpportunitiesTHE THREE ELEMENTS MISSING IN TODAY’S LICENSED MARKET THAT WE WILL UTILIZE TO MAKE TARGET STAND OUT

HIGH END, LOW PRICE READING BETWEEN THE LINES KID’S CHARACTER, MOM’S STYLE

The Picture BookTHE ARTWORK & SILHOUETTES THAT MAKE OUR STORY COME TO LIFE

Olivia

Olivia: ArtworkFEMININE & EXPRESSIVE , JUST LIKE OLIVIA

Olivia: Statement Pieces

Olivia: Easy Outfitting

Olivia: Playwear

Olivia: Accessories

Where The Wild Things Are: ArtworkTAPPING INTO MAX WITH A SENSE OF ADVENTURE & THE UNEXPECTED

Where The Wild Things Are: Statement Pieces

Where The Wild Things Are: Easy Outfitting

Where The Wild Things Are: The Tees

Where The Wild Things Are: Accessories

Goonight Moon: ArtworkSIMPLE, SOFT AND SWEET; PERFECT FOR THE LITTLIEST ONES, BOTH BOYS AND GIRLS ALIKE.

Goonight Moon: Gifting

Goonight Moon: Sets & Separates

The SettingTHE MERCHANDISE OUTLINE; WHERE & HOW WE SEE OUR COLLECTION LIVING

Signage mimicking a book p late ca l l s out the three col lect ion ident i f iers (embroidered symbols) and expla ins the Target Gives in i t iat ive towards l i teracy

Indiv idua l c irc les hung from the ce i l ing , ca l l ing out key pr ints with in the col lect ion

In Store Signage IdeationUTILIZING THE PRINT AND PATTERNS WITHIN THE DISPLAY TO MAKE A LICENSE DESTINATION IN-STORE

Hang Tags ut i l i ze the embroidered col lect ion ident i f iers as wel l as the sca l loped edge mot i f

Target Supporting LiteracyALLOWING THE GUEST TO BE INVOLVED IN GIVING TOWARDS A GREATER CAUSE BY DONATING 10% OF SALES FROM THE COLLECTION TO A LITERACY PROGRAM.

A poster recent ly hung in Target HQ showing the pass ion Target has for suppor t ing educat ion and l i teracy.

A merchandis ing strategy to be sure the guest i s aware their purchases contr ibute to a greater cause .

ForeshadowingShowcas ing the future poss ib i l i t ies for the What ’s Your Story Col lect ion

Weathering the SeasonsIDEAS FOR BOOKS AND THE OVERALL MOOD OF FUTURE FEATURED COLLECTIONS UNDER THE WHAT’S YOUR STORY UMBRELLA

SPRING

The End.