Cultivate918 - What's Your Story
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Digital Branding #WhatsYourStory By Kersten Anderson & Rebecca Butcher Tuesday, September 23, 14
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This presentation was first given to Tulsa's Cultivate918 group. It is a brief overview for entrepreneurs on branding themselves online. The key to personal branding is being able to covey what sets you apart and your story.
Transcript of Cultivate918 - What's Your Story
Digital Branding #WhatsYourStory
By Kersten Anderson & Rebecca Butcher
Tuesday, September 23, 14
In case you didn’t know...
#Cultivate918Tuesday, September 23, 14
In case you didn’t know... Facebook now has nearly 1.2 billion total users.
#Cultivate918Tuesday, September 23, 14
In case you didn’t know... Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer through LinkedIn.
#Cultivate918Tuesday, September 23, 14
In case you didn’t know... Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer through LinkedIn.
B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.
#Cultivate918Tuesday, September 23, 14
In case you didn’t know... Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer through LinkedIn.
B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.
70% of brands have a presence on Google+.
#Cultivate918Tuesday, September 23, 14
In case you didn’t know... Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer through LinkedIn.
B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.
70% of brands have a presence on Google+.
People spend, on average, 4X more time on Tumblr and Pinterest than they do on Twitter.
#Cultivate918Tuesday, September 23, 14
Where to Start....
#Cultivate918Tuesday, September 23, 14
What’s Your Story?
#Cultivate918Tuesday, September 23, 14
What’s Your Story?
Everyone has a story, but if you don’t tell or express it, you are forgettable.
#Cultivate918Tuesday, September 23, 14
What’s Your Story?
Everyone has a story, but if you don’t tell or express it, you are forgettable.
The KEY to marketing yourself online is to be authentic -- don’t be afraid to show where you have been.
#Cultivate918Tuesday, September 23, 14
What’s Your Story?
Everyone has a story, but if you don’t tell or express it, you are forgettable.
The KEY to marketing yourself online is to be authentic -- don’t be afraid to show where you have been.
Be “Findable” - Make it as easy as possible for people to connect with you.
#Cultivate918Tuesday, September 23, 14
What’s Your Story?
Everyone has a story, but if you don’t tell or express it, you are forgettable.
The KEY to marketing yourself online is to be authentic -- don’t be afraid to show where you have been.
Be “Findable” - Make it as easy as possible for people to connect with you.
You are not what you do --share your passions and insights with your followers.
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips Claim all of your personal branding social media now.
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips Claim all of your personal branding social media now.
Buy your name URL.
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me website.
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me website.
Share your story.
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me website.
Share your story.
Update all imagery.
#Cultivate918Tuesday, September 23, 14
Digital Branding Tips Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me website.
Share your story.
Update all imagery.
Get creative.
#Cultivate918Tuesday, September 23, 14
Branding Yourself on Social Media to
Tell Your Story
#Cultivate918Tuesday, September 23, 14
#Cultivate918Tuesday, September 23, 14
Post a professional profile picture.
#Cultivate918Tuesday, September 23, 14
Post a professional profile picture.
Update ALL relevant work experience.
#Cultivate918Tuesday, September 23, 14
Post a professional profile picture.
Update ALL relevant work experience.
Update contact information.
#Cultivate918Tuesday, September 23, 14
Post a professional profile picture.
Update ALL relevant work experience.
Update contact information.
Use keywords in your tagline (its SEO friendly).
#Cultivate918Tuesday, September 23, 14
Post a professional profile picture.
Update ALL relevant work experience.
Update contact information.
Use keywords in your tagline (its SEO friendly).
Always link back any other social media you have.
#Cultivate918Tuesday, September 23, 14
#Cultivate918Tuesday, September 23, 14
FacebookHave a strategy for Facebook, both personally and professionally.
#Cultivate918Tuesday, September 23, 14
FacebookHave a strategy for Facebook, both personally and professionally.
As business professionals you need to put your best foot forward anywhere you appear online, especially Facebook.
#Cultivate918Tuesday, September 23, 14
FacebookHave a strategy for Facebook, both personally and professionally.
As business professionals you need to put your best foot forward anywhere you appear online, especially Facebook.
Does your Facebook pass the “Grandma Test?”
#Cultivate918Tuesday, September 23, 14
FacebookHave a strategy for Facebook, both personally and professionally.
As business professionals you need to put your best foot forward anywhere you appear online, especially Facebook.
Does your Facebook pass the “Grandma Test?”
#Cultivate918Tuesday, September 23, 14
Twitter & Google+
#Cultivate918Tuesday, September 23, 14
Twitter & Google+
Use your description & about sections to tell who you are, not just what you do.
#Cultivate918Tuesday, September 23, 14
Twitter & Google+
Use your description & about sections to tell who you are, not just what you do.
Have a professional photo that expresses your personality.
#Cultivate918Tuesday, September 23, 14
Twitter & Google+
Use your description & about sections to tell who you are, not just what you do.
Have a professional photo that expresses your personality.
#Cultivate918Tuesday, September 23, 14
What should I post on social media?
#Cultivate918Tuesday, September 23, 14
What should I post on social media?
#Cultivate918
Content from experts in your field.
Tuesday, September 23, 14
What should I post on social media?
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
Tuesday, September 23, 14
What should I post on social media?
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
Tuesday, September 23, 14
What should I post on social media?
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
Tuesday, September 23, 14
What should I post on social media?
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about Grumpy Cat all the time.
Tuesday, September 23, 14
What should I post on social media?
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about Grumpy Cat all the time.
Tuesday, September 23, 14
What should I post on social media?
But do use your personality in your posts to show off who you are.
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about Grumpy Cat all the time.
Tuesday, September 23, 14
What should I post on social media?
But do use your personality in your posts to show off who you are.
People connect with people, not robots.
#Cultivate918
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about Grumpy Cat all the time.
Tuesday, September 23, 14
Tell Us Your Story
#Cultivate918Tuesday, September 23, 14
Take a minute to tweet using the hashtag #Cultivate918 and tell us a bit of your story.
Tell Us Your Story
#Cultivate918Tuesday, September 23, 14
Take a minute to tweet using the hashtag #Cultivate918 and tell us a bit of your story.
Just like an elevator speech you have 140 characters to tell us who you are.
Tell Us Your Story
#Cultivate918Tuesday, September 23, 14
Take a minute to tweet using the hashtag #Cultivate918 and tell us a bit of your story.
Just like an elevator speech you have 140 characters to tell us who you are.
Tell Us Your Story
How Can the Cultivate918 Community Tell Your Story?
#Cultivate918Tuesday, September 23, 14
Take a minute to tweet using the hashtag #Cultivate918 and tell us a bit of your story.
Just like an elevator speech you have 140 characters to tell us who you are.
Tell Us Your Story
How Can the Cultivate918 Community Tell Your Story?
Tweet using the #Cultivate918 hashtag questions on how this community can tell your story.
#Cultivate918Tuesday, September 23, 14
Cultivate918 LinkedIn
#Cultivate918Tuesday, September 23, 14
Cultivate918 LinkedIn
This LinkedIn Group is a place to grow the community and interact during the month.
#Cultivate918Tuesday, September 23, 14
Cultivate918 LinkedIn
This LinkedIn Group is a place to grow the community and interact during the month.
Pose your questions and how the community can help and support you and your story.
#Cultivate918Tuesday, September 23, 14
Cultivate918 LinkedIn
This LinkedIn Group is a place to grow the community and interact during the month.
Pose your questions and how the community can help and support you and your story.
Take ownership of areas of expertise and present it within the group by starting and interacting in discussions.
#Cultivate918Tuesday, September 23, 14
Kersten Anderson
SpeakeasyMarketStrategies.com
Twitter: @SpeakeasyStrat
Connect with us further...
Rebecca Butcher
Twitter: @ItsBeccaButcher
#Cultivate918Tuesday, September 23, 14
