Blogging for Community & Voluntary

OrganisationsMaryrose Lyons, Brightspark Consulting

11 May 2010

Launched in June 2003. “The ups and downs of running an internet business in Dublin” Typepad -> Blogger -> Wordpress

Brightspark Blog

1203 posts 769 approved commentsAwards there have been some…

Brightspark Blog

There’s a new conversation between and among your market and your workers.

It’s making them smarter and it’s enabling them to discover their human

voices. You have two choices. You can continue to lock yourself behind

facile corporate words and happy talk

brochures. Or you can join the conversation.

Cluetrain Manifesto

Usually - but not always - written by 1

person Updated regularlyWritten on a topic – but that can be anything!

Great for search engine optimisation Drives traffic to your website

Humanises your organisation Tell your story Share your vision Promotes your services

What & Why Blog?

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Great Irish Blogs

Irish Blog AwardsThe not so short list:

http://awards.ie/blogawards/2010/03/10/2010-irish-blog-awards-not-so-shortlists/

Good Source Of Blogs

PlanningPersonality

PerseverancePromoting

How To Do It Right

Who is your audience? What will your blog be about?

Are there similar ones out there?

1. Planning

Reveal yourselfDon’t be afraid to have

opinionsTell stories

Relate things from real life

2. Personality

How Not To Do Ithttp://ictchampion.lasa.org.uk/

http://www.intelligentgiving.com/the_buzz/the_blog/http://getfullyfundedblog.com/

2. Personality

How To Do Ithttp://england.shelter.org.uk/news

http://www.actingonimpulse.net/blog/http://irishautismaction.blogspot.com/

http://www.sankalpa.ie/http://www.concern.net/blogs/haiti-earthquake-coverage

http://blog.charitynavigator.org/http://www.greenpeace.org/international/en/news/Blogs/climate/

http://www.asmallchange.net/

2. Personality

It’s all about the content plan baby!

3. Perseverance

Google is your number 1 What are your target search terms

Categories/Tags

Read other blogsRSS is your friend

RepackageEzine Twitter Facebook

4. Promoting

http://www.brightspark-consulting.com/

Thank You For Listening