Blogging 101 (Internal Presentation for Smartbridge)
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Transcript of Blogging 101 (Internal Presentation for Smartbridge)
60% of businesses have a company blog.
60% of businesses have a company blog.
Only 35% actively blog at least one time a month.
60% of businesses have a company blog.
Only 35% actively blog at least one time a month.
But 65% haven’t updated their blog in over a year.
60% of businesses have a company blog.
Only 35% actively blog at least one time a month.
But 65% haven’t updated their blog in over a year.
Why?
Link
buildin
g
60% of businesses have a company blog.
Only 35% actively blog at least one time a month.
But 65% haven’t updated their blog in over a year.
Why?
Link
buildin
gTop of search resultsReason to share
60% of businesses have a company blog.
Only 35% actively blog at least one time a month.
But 65% haven’t updated their blog in over a year.
Why?
Link
buildin
gTop of search resultsReason to share
New point of c
ontact
Glorify custo
mers &
partners
60% of businesses have a company blog.
Only 35% actively blog at least one time a month.
But 65% haven’t updated their blog in over a year.
Why?
Link
buildin
gTop of search resultsReason to share
New point of c
ontact
Glorify custo
mers &
partners
New Customers
http://www.copyblogger.com/freelance-copywriter-negotiation/(for casual, short paragraphs)
http://www.inc.com/les-mckeown/3-reasons-good-strategies-fail.html (for title, length, bullets)
www.smartmpm.com/blog
Blog CategoriesSolution Categories
EIM / Business Intelligence/BI
Mobility
Cloud
ERP/JDE
Marketing Tech
Technical Categories
Internal IT
Agile Methodology
Project management
Industry Categories (posts that are industry focused will also have a solution or technical category as well)
Food Service
Food Distribution
Oil & Gas