Blogging 101 (Internal Presentation for Smartbridge)

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description

My effort to get the developers and consultants of Smartbridge excited to blog for the company by making it accessible. Blogging isn't as scary as it sounds!

Transcript of Blogging 101 (Internal Presentation for Smartbridge)

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60% of businesses have a company blog.

Page 3: Blogging 101 (Internal Presentation for Smartbridge)

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

Page 4: Blogging 101 (Internal Presentation for Smartbridge)

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Page 5: Blogging 101 (Internal Presentation for Smartbridge)

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

g

Page 6: Blogging 101 (Internal Presentation for Smartbridge)

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

gTop of search resultsReason to share

Page 7: Blogging 101 (Internal Presentation for Smartbridge)

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

gTop of search resultsReason to share

New point of c

ontact

Glorify custo

mers &

partners

Page 8: Blogging 101 (Internal Presentation for Smartbridge)

60% of businesses have a company blog.

Only 35% actively blog at least one time a month.

But 65% haven’t updated their blog in over a year.

Why?

Link

buildin

gTop of search resultsReason to share

New point of c

ontact

Glorify custo

mers &

partners

New Customers

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http://www.copyblogger.com/freelance-copywriter-negotiation/(for casual, short paragraphs)

http://www.inc.com/les-mckeown/3-reasons-good-strategies-fail.html (for title, length, bullets)

www.smartmpm.com/blog

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Blog CategoriesSolution Categories

EIM / Business Intelligence/BI

Mobility

Cloud

ERP/JDE

Marketing Tech

Technical Categories

Internal IT

Agile Methodology

Project management

Industry Categories (posts that are industry focused will also have a solution or technical category as well)

Food Service

Food Distribution

Oil & Gas