Blogging edge powerpoint presentation journal font
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Transcript of Blogging edge powerpoint presentation journal font
What we do…Wouldn’t it be great if…
• You had direct access to influencers in your target market?
• They shouted about your product or brand?
This is exactly what we facilitate!
Why work with bloggers?
• 81% of online users trust what bloggers say (source:
BlogHer)
• 61% of consumers have bought something based on a blogger recommendation (source: BlogHer)
• Bloggers drive 16x more engagement than ‘mega influencers’ like celebrities – and cost you less! (source: The Real Time Report)
What’s in it for brands?
• Natural, mixed-link profile
• Increased brand awareness within your niche
• Referral traffic
• Increased social media shares, mentions & follows
• Increased ranking for a particular focus area
So, what does a campaignlook like?
Product reviews
• The digital word-of-mouth!
• Get honest, detailed opinions of your product
Product reviews
We will…• Source the bloggers that best fit with your brand
• Create a buzz around your product
• Manage campaign progress all the way through
• Send you regular updates, plus a final report
Case studyWe dramatically increased awareness of the brand’s womenswear products by challenging fashion bloggers to style a TM Lewin ‘classic white shirt’ in a way that reflected their personal style.
Case study
Domain Authority 35319k+ social followers
Domain Authority 34329k+ social followers
Domain Authority 257k+ social followers
Giveaways• Engage potential customers, reward existing ones
• Build your social following and subscriber list
• Generate high levels of referral traffic
• Links and mentions from trusted sources
GiveawaysWe will…• Hand pick a blogger (or bloggers) with a highly-
engaged network of readers
• Promote the giveaway to our network of bloggers for additional brand exposure
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report
Case study
We increased brand awareness and boosted social metrics for this online retailer by teaming up with a popular parenting blogger to give away a gift voucher.
Blogger competition
Have a product/service that can’t be given away?
Our competitions:• encourage bloggers to write about it• generate high volumes of social shares• generate multiple relevant links
No two are the same!Tailor made to suit the brand, budget and bloggers.
Blogger competition
We will…• Create bespoke content for your website
• Develop a unique angle for your competition
• Promote the competition to a wide audience
• Monitor the campaign progress all the way through
• Send you regular updates, plus a final report
Case study
We created a ‘home staging’ area on the brand’s site to help homeowners get their property sale-ready. Our ‘My Pad for an iPad’ competition directed bloggers to this content, who staged and photographed their own homes to enter.
Blogger event• We’ll organise an exciting blogger workshop
• Or invite bloggers from our network to your existing event such as a product launch
• Generate online exposure across the bloggers’ websites and social media networks
Totally bespoke!Every event is planned from scratch just for you.
Blogger eventWe will…• Find a venue (if required)
• Do all the planning, right down to the refreshments
• Hand-pick the best bloggers and personally invite them along
• Keep in touch with the bloggers afterwards and monitor for online exposure
Why choose to
work with us?
Why choose Blogging Edge?• Curated database of 20,000 bloggers
• Built by marketing experts with experience in SEO, social media, PR, creative content and blogging
• As bloggers ourselves, we know what pitches they like to receive (and which they don’t!)
• We can create bespoke campaigns to perfectly suit your needs
3-tier system
• Get featured by the celebrities of the blogosphere!
• Best suited to high-budget and luxury brands• Drive huge levels of referral traffic, social shares
and product sales
Platinum tier
Our Platinum bloggers:
Domain Authority ~40-60Readership ~50k-400k pageviews/month
3-tier system
• Our most popular option• Introduce brands to a large, highly-engaged
audience• Best suited to medium-budget campaigns
Gold tier
Our Gold bloggers:Domain Authority ~20-50
3-tier system
• Best suited to smaller budgets for low-cost, high-volume campaigns
• Ideal for brands with low monetary value products
Silver tier
Our Silver bloggers:Domain Authority ~10-40
What our clients say
Brands we’ve worked with
…and many more!
