Post on 18-May-2015
Blogging for Business
Chisa D. Pennix-Brown, MBA The Social Media Concierge
Lady Bizness, Inc. CEO
Welcome & Introduction Turn off or Vibrate Cell Phones
Facilitator Chisa D. Pennix-Brown, MBA
Name & Business Industry Think about the goals you have for 2013 How you can INCORPORATE blogging into
your strategy? Is blogging the RIGHT thing for your
company?
What is a Blog? Started in 1994 1997 The Term Weblog was
coined 1999 Blog was coined 2010 Technorati revealed
that 35% of bloggers were making money from their blogs
The Ideal Online Cycle Searc
h Fi
nd Y
our
Site
• Vie
w y
our
mes
sage
• Joi
n Y
our
Mai
ling
List
Send
Con
tent
• Blo
g • N
ewsl
ette
r• V
ideo
• W
ebin
arPu
rcha
se
Prod
uct/s
ervi
ce
Shar
e it
• Face
book
• Pint
eres
t
• Link
edin
• Thei
r blo
g
Advocate
for your
business
The 4 U’s of Business Blogging
Useful to the Reader. Create Urgency. Convey Unique Ideas. Be Ultra-Specific.
The Purpose of the Blog
Blog
Social Networks
Video
Draws Traffic to your SitePromotes the BrandShows Personality
Provides Daily ContentAttract New CustomersEngage Customers0
Additional Promotion ToolGives a visual to customersUse for testimonials & on blog
Generate New leadsContact with existing clientsAutomatically send each blog Ability to personalize messages
Blogging Principles Know Your Audience Make content Attractive with Titles &
Content Write for the people but don’t forget
search engines Get to the point Use plain language (unless its genre
specific) Write in a conversational tone, but be
professional Proofread your post
What Blog Should You Use? Wordpress Tumblr Blogger Posterous Blogger Blog.com Typepad Jux Blogetry LiveJournal
What to Blog About? New products & services Employees Accolades in the community Local Initiatives Community Service Sales, Coupons, Discounts Solving Problems Company Values Community Events Holidays Customers
Monetize Your Blog Add Affiliate links Sell space to advertisers Sell your products
Create contests Have customers send in photos
Blogging Future 2013 & Beyond Increase in Professional
Bloggers Increase in Corporate
Brands blogging to insulate marketing
Increase in blogs for bloggers
Increase in blogs on websites
Increase in social media sharing
Thank You for attending Any Questions ??????
Special Thanks to: GTCC Small Business Center
Contact Me: Chisa D. Pennix-Brown, MBA Info@LadyBizness.com 336-809-8851