Content Marketing for Business: How to use Blogs and Review Sites to connect with more customers online

Simple Internet Strategies

• Eunice Coughlin • Internet Marketer since

2005 • Content Marketing – Blogs – Articles– Website content– Email Marketing – Social Media

http:///www.simple-internet-strategies.com

Simple Internet Strategieswebsite

Clientswww.fitforlifefc.com

www.QuickbooksGoddess.com

www.transformingtransitions.com

Connect with more customers online

Purpose of Internet for Business

• Communicate with our customers and prospects

• Tools: – Website – Blogs– Social media channels (Facebook, Twitter, Linked

In, Google+)

Why blog when you have a website ?

• Website provides central place for business information– Static

• Content rarely changes

• Blog provides a place for 2 way conversation – Dynamic

• User-generated content • Moderated by blog owner

21st Century Consumer

• Informed decisions about purchases and investments

• Accountability• Ask Questions • Support

A blog can help you connect with the 21st Century consumer on all these levels.

Main Benefits of Blogging

• Relationship of “know, like and trust”. • Increase traffic to your website (SEO) • Community of Raving Fans – Referrals

What to Blog?

• Add value to their experience of your product or service. 1. Answer questions about your product, service or

business.

Mike Hill Construction

What to Blog?

• Add value to their experience of your product or service. 1. Answer questions that your customers or

prospects may have about your product, service or business.

2. Give expert opinion on new technology or newsworthy item.

Real Estate Industry

Newsworthy Item Blog Post

How to Promote Your Blog

Use relevant social media channels• Facebook • Twitter • Linked In • Google + Social Bookmarking • Digg• Stumbleupon

How to Promote Your Blog

• Comments on other Blogs

How To Promote Your Blog

• Guest Blogger

Twitter for Business

• Promote website• Promote blog• Develop relationships• Develop relevant list of followers • Leverage followers

Tim Tebow’s Twitter Account

Tim Tebow’s Twitter Account

Follows Followers

Twitter Content

• Valuable content that informs and serves followers – 140 characters– Urls from website – Urls from blog post – Use keywords in your posts – Avoid controversial topics unless that’s your

business model.

Managing Twitter

• Use http://bit.ly to shorten and track• Use Hootsuite to monitor and schedule • Use interns with caution! • Invest in apps that will build your follower list

with caution !

“Word of Mouth” is a powerful marketing technique

Comment cards have given birth to….

• Angie’s List

• Buzzillions

• Yelp

Review Sites

Yelp for Business

• Informs your customer • Service-oriented business

Yelp for Business

• Populate your company profile • Drive people to your website • Be proactive about your company’s reputation

on review sites.

How to Measure your Results

Google Analytics - Visitors

Google Analytics -Traffic

Google Analytics - Content

Resources

– www.copyblogger.com – http://www.futuresimple.com/blog/why-should-small-busi

nesses-blog/

– www.hootsuite.com -“User Reviews - Growing Importance to Business”www.website magazine.com Sept. 30, 2010http://www.websitemagazine.com/content/blogs/posts/archive/2010/09/30/User-Reviews_2700_-Growing-Importance-to-Business.aspx

– http://www.google.com/analytics/– http://practicemanagersolutions.com/integrate-social-me

dia/

– www.simple-internet-strategies.com

Access this Powerpoint presentation available at www.simple-internet-strategies.com/ufvendors.html