Blogging for Business

Chisa D. Pennix-Brown, MBA The Social Media Concierge

Lady Bizness, Inc. CEO

Welcome & Introduction Turn off or Vibrate Cell Phones

Facilitator Chisa D. Pennix-Brown, MBA

Name & Business Industry Think about the goals you have for 2013 How you can INCORPORATE blogging into

your strategy? Is blogging the RIGHT thing for your

company?

What is a Blog? Started in 1994 1997 The Term Weblog was

coined 1999 Blog was coined 2010 Technorati revealed

that 35% of bloggers were making money from their blogs

The Ideal Online Cycle Searc

h Fi

nd Y

our

Site

• Vie

w y

our

mes

sage

• Joi

n Y

our

Mai

ling

List

Send

Con

tent

• Blo

g • N

ewsl

ette

r• V

ideo

• W

ebin

arPu

rcha

se

Prod

uct/s

ervi

ce

Shar

e it

• Face

book

• Pint

eres

t

• Link

edin

• Thei

r blo

g

Advocate

for your

business

The 4 U’s of Business Blogging

Useful to the Reader. Create Urgency. Convey Unique Ideas. Be Ultra-Specific.

The Purpose of the Blog

Blog

Social Networks

Video

Email

Draws Traffic to your SitePromotes the BrandShows Personality

Provides Daily ContentAttract New CustomersEngage Customers0

Additional Promotion ToolGives a visual to customersUse for testimonials & on blog

Generate New leadsContact with existing clientsAutomatically send each blog Ability to personalize messages

Blogging Principles Know Your Audience Make content Attractive with Titles &

Content Write for the people but don’t forget

search engines Get to the point Use plain language (unless its genre

specific) Write in a conversational tone, but be

professional Proofread your post

What Blog Should You Use? Wordpress Tumblr Blogger Posterous Blogger Blog.com Typepad Jux Blogetry LiveJournal

What to Blog About? New products & services Employees Accolades in the community Local Initiatives Community Service Sales, Coupons, Discounts Solving Problems Company Values Community Events Holidays Customers

Monetize Your Blog Add Affiliate links Sell space to advertisers Sell your products

Create contests Have customers send in photos

Blogging Future 2013 & Beyond Increase in Professional

Bloggers Increase in Corporate

Brands blogging to insulate marketing

Increase in blogs for bloggers

Increase in blogs on websites

Increase in social media sharing

Thank You for attending Any Questions ??????

Special Thanks to: GTCC Small Business Center

Contact Me: Chisa D. Pennix-Brown, MBA Info@LadyBizness.com 336-809-8851