Blogging Boot Camp

September 23, 2009by Doug Lacombe, MBA

What is blogging?

• Web + log = blog• Journaling• Writing – not sacred• Cultural norms• Issues:

– Ghost blogging– Comment spam

Strategic framework

The social media BUMPP

• Brand• Understand• Monitor• Policy• Participate

Blogging considerations

• Purpose• Branding• URL• Platform

• Newsworthy• Frequency• Dialog• Multimedia• Promotion• Outsource?

Platforms

• http://en.wikipedia.org/wiki/Weblog_software#User_hosted_platforms

7 steps

• Topic• Name• Hosting• Layout/Design

• Publishing• Promotion• Extras

Let’s build a blog!

www.wordpress.com

Questions?

Doug Lacombe

doug@communicatto.com