Blogging 301 Blogging tips to keep your visitors

(and yourself) engaged

11/20/2008

Adam Gartenbergwww.adamgartenberg.comtwitter.com/agberg

Team Lead, Social MarketingIBM Data Management Software

About me

About you

• Avoiding blog burnout• New Ideas• Keeping things fresh• Assumes have at least some experience

blogging. – Brand new to blogging? Checking out Blogging 101 and

Blogging 201, too

About this presentation

Getting off on the right foot

• “Lead your tribe”• Find your voice,

and stay true to it

What should you write about?

© Hugh Macloud – www.gapingvoid.com

What should you not write about?

SUGGESTED READING• IBM's Social Computing Guidelines • IBM’s Business Conduct Guidelines

So… how to keep things interesting?

Read, Read, ReadLink, Link, Link

• Keep yourself up to date on news and events

• Read and subscribe to other blogs in your field

• Read and subscribe to blogs and blogging

• Link regularly to others• Don’t forget to keep your

blogroll fresh

Monitor who is linking to you

Don’t forget the photos

• Flickr Adv. Search – Creative Commons

• Google Image Search• iStock Photo

Mixing business and pleasure

• Remember: You’re writing a blog, not a data sheet

• Finding the happy medium: Shaken, not stirred Mixed, not blurred– Don’t be afraid to set up a

separate tab or separate blog if you really want to get personal

Add surveys, polls, quizes• Permanent feature

in sidebar• Occasional surveys

in posts• Quibblo,

SurveyMonkey,

Change up your template

Bring in guest bloggers

Look at your top Google searches

• Give people what they want, or…

• Give them something they don’t expect

Hold a personal (or group) brainstorming session

Come up with 100 blog ideas in an hour. Even if you throw out half, you still have enough to keep you going for a while.

Make sure you have a “things to blog” folder or tag in delicious

Don’t just listen to meChris Brogan: 50 ways to take your blog to the next level

Don’t just listen to me (part 2)Valeria Montoni:Why start a blog and 25 tips to make it work

Your turn…

Thank You

Adam Gartenberg www.adamgartenberg.com twitter.com/agberg