presented by Bryan W. Alaspa, K Squared Communications, Inc.

Blogging 201: So, You’ve Started A Blog, Now What?

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So, You’ve Decided to Start a Blog!

Does it Seem a Little Confusing? Are You Feeling a Little Lost?

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Writing that First Post

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When You Get Stuck

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Gaining an Audience

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Did You Already…?Set Up an RSS (Really Simple Syndication) Feed?

Start Posting to Social Bookmarking Sites?

Added “Chicklets” to Your Posts?

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Become Familiar with Keywords

Words that Search Engines Look for

- Can Be In the Headlines and Within the Body.

TRAVEL AIRFARES AT AN ALL TIME LOW!!

visit europe this summer!CRUISES VACATIONS CARRIBEAN

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There Are Tools that Can Help

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And Tools Within Word Press

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The Tag Cloud

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Time to Make Some Time to Make Some FriendsFriends

Bloggers Make Friends with Other Bloggers

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Leaving Comments

Start Contributing

Make It Relevant

Will Lead Back to Your Blog

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Lovely LinksCreate a List of Links on Your Own Site

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Links Within Articles

You Can Add Links in Your Blog Articles

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Make Your Blog a Community

Blogging is Part of Social Media, Make it Social:Post Quality Content – Take Advantage of the“Buzz”Fill Your Blog With LinksCan You Give Away Something? Do ItInteract With Regular Readers

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Encourage Comments – Make it a Conversation

Commentor

It’s his blog!

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Sign Up With Blog Directories

Sites that List Blogs of All TopicsSearchable

Gets Your Blog to a Wider Audience

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Back to Links for a Moment

Start Putting One Everywhere:On Your Website

In Your E-mail Signature

When You Leave Comments On Other Blogs

Other Social Media (Facebook, MySpace, Twitter, LinkedIn)

Some Social Networking Sites Let Your Blog Entries Appear On Your Profile Pages

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Keeping Your Audience

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Ways to Keep Your AudienceKEEP POSTING

Don’t Expect Your Blog to Take Off Right Away

Remember Your AudienceKeep Posting Things They Will Find Interesting

Use “Soft Sell”If It Seems Like a Commercial You Will Lose Readers

Respond to CommentsDon’t Attack – Interact!

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Adding to Your Blog

It Might Be Time to Archive

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An Archive

An Example From Our Website.

Once You Set It Up, It Archives Automatically.

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Pillar Articles!

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A Personal Example

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To Add a Page(WordPress Example)

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Adding a Page

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Adding a Page

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Adding a Page

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Make Stars Out of Regular Readers

Ask for Comments

Notice Who Leaves Comments

Ask Regulars If they Want to Assist You

They Can Write Guest Columns Or Monitor Comments, Respond to Comments, Etc.

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Become Interactive

Ask Questions

Do Weekly Polls, Puzzles or Games

Become a “Cheerleader”

Give Readers “Jobs” or “Homework”

Create a Forum

Create a Newsletter

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Your Blog is a Brand

A Brand Will Develop As You Write

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More Success Stories

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More Success Stories

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Success Stories Continued…

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Success Stories Continued…

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Just One More…

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What to Do Next

So Go Out and Think About Your BlogWhat Do You Want to Write About?

How Often Can I Write

Do I Want to Give Writing Duties to

Someone Else?

What Other Blogs Do I Like to Read?

What Comments Can I Leave With those Blogs?

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So, Remember

THINK!

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Questions?

Bryan W. Alaspa

773 774 7847

balaspa@ksqrd.com

www.ksqrd.com