Blogging 022408

Blogging For Business

Audio Recording Find the audio recording that

accompanies this slideshow at:

http://arriive.blogspot.com/2008/04/blogging-for-business.html or visit: http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=106803&cmd=apop for the audio program that goes with this slideshow.

No Handouts: Go To My Blog!!

http://ARRiiVE.blogspot.com Search for Google: “ARRiiVE, Blog,

Blog Talk” and you’ll find me.

Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas!

This Talk Covers

Why Blog? Blog Vision How People Improve Businesses With Blogs Determine Goals & Mission Picking A Platform & Theme Designing Layout Widgets To Use & Why Ad Programs To Mess With Articles & Further Ideas Where To Go From Here?

Why Blog?Growth Gets Crazy!

Business Week: “Catch up, or catch you later.”

Technorati chart growth

Why Blog?The Power Of RSS FEED Publishing

Why Blog?The Power Of The Comment Trail

Looking For Info? Web 1.0

Web 2.0 – News Comes To You…

BLOG VISION: Ultimate Outcome?

Blog Goals What Do You Want To Accomplish?

Attract Visitors Establish Yourself as Expert Create Awareness Share New Information Create Prospects In Business Arouse Interest In Something Lead To Landing Page Drive Interest To JOIN A LIST Build Traffic For Ad Revenue…

Platforms? Which One Is Best For Me?

Blogger Pros

• Easy• Posts-Referenced• Easy to Add Widgets• Connected to Google• #1 in Market

Cons• Hard To Switch

Platforms• Not Referenced• Fewer “Plug-ins”• Less Customizable

WordPress Pros

• Highly Customizable• Attracts Traffic Faster• Community Stronger• Stat Tracking Built-in• More Pro Looking

Cons• Harder To Learn• More Technical• #2 in Market• Slower

The Guts Of A Successful Blog:Let’s take a look at some screenshots

Reasons Businesses Use Blogs:

Be the Expert Arouse Interest In Something Customer Relationships Media Relations Collaborate Internally Knowledge Management Recruiting Test Ideas or Products Gain Search Engine Rank

Be The Expert

Blogger’s “voice” is most typically that of “expert”.

Be subtle in your pitches. Do: link to other bloggers, reference

your material, offer contrary opinion, allow comment trails.

Don’t SELL or sound like a salesperson!

Be The Expert Yeah, I’m a Shameless Promoter.

Customer Relationships How An E-Mail Marketing Company

Uses Blogs To Manage Relationships

Arouse Interest In Something Is Apple Releasing an iReader?

Media Relations Bloggers “blog” your Press Release. Or,

the post IS your Press Release.

Internal Collaboration: Below: Newly Corporate Using

Their Blog To Poll Their Users

Knowledge Management KM – a Legal Knowledge

Management Blog.

Recruitment Guy Kawasaki, my bud.

Recruitment – Deeper Level

Test Ideas Or Products Even Google Does It.

Rank High In Search Engines Lessons from Steve Pavlina…

How Do We Get Our Own Growth?

Email sign-up: Most Important Widget

Position Top Right.

#1 Best Method To Get Names:

GIFT ‘EM! People love free stuff! Physical Products

• iPod, iPhone, Treo, Xbox, Book, Etc. Downloadable Products

• E-Book, White Paper, Study, Quiz, Survey, Resource List, etc.

Create Traffic: Understand SEO Provocative Title Keywords Backlinks Bookmark Tags

Add-This Bookmark 2nd Most Important Widget.

Online Promotion For Blogs: Websites

Contests White Paper Blog Post Comment

Podcasts RSS Subscribe Show Follow

Comment Trail Webinar Ad-Words

Pay-Per-Click

Ad Programs?

Just start with Google Adsense. Add Amazon and others later.

More Customers, More Cash, More Quickly SM

Interested in articles, programs, more help with blogging and marketing your blog?

We can help you build a better blog:www.profitablebusinessblogging.comAlso, we recommend: www.problogger.nethttp://arriive.blogspot.com

Need to configure a blog on your own domain?See: http://wordpress.org/hosting/

Visit ARRiiVE Business Solutions for assistance with blog layout and other advice. (http://www.ARRiiVE.com

Call ARRiiVE at (805) 459-6939

No Handouts: Go To My Blog!!

http://ARRiiVE.blogspot.com Search for Google: “ARRiiVE, Blog,

Blog Talk” and you’ll find me.

Hint: Enter your email while you’re there to get more cool tips, presentations, and innovative business ideas!

Blogging 022408

Business

Transcript of Blogging 022408

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