PowerPoint Presentation

Blogging For Business

Audio RecordingFind the audio recording that accompanies this slideshow at: http://arriive.blogspot.com/2008/04/blogging-for-business.html or visit: http://www.talkshoe.com/talkshoe/web/audioPop.jsp?episodeId=106803&cmd=apop for the audio program that goes with this slideshow.

No Handouts: Go To My Blog!!http://ARRiiVE.blogspot.comSearch for Google: ARRiiVE, Blog, Blog Talk and youll find me.

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This Talk CoversWhy Blog?Blog VisionHow People Improve Businesses With BlogsDetermine Goals & MissionPicking A Platform & ThemeDesigning LayoutWidgets To Use & WhyAd Programs To Mess WithArticles & Further IdeasWhere To Go From Here?

Why Blog?Growth Gets Crazy!

Business Week: Catch up, or catch you later. Technorati chart growth

Why Blog?The Power Of RSS FEED Publishing

Why Blog?The Power Of The Comment Trail

Looking For Info? Web 1.0

Web 2.0 News Comes To You

BLOG VISION: Ultimate Outcome?

Blog GoalsWhat Do You Want To Accomplish?Attract VisitorsEstablish Yourself as ExpertCreate AwarenessShare New InformationCreate Prospects In BusinessArouse Interest In SomethingLead To Landing PageDrive Interest To JOIN A LISTBuild Traffic For Ad Revenue

Platforms? Which One Is Best For Me?BloggerProsEasyPosts-ReferencedEasy to Add WidgetsConnected to Google#1 in MarketConsHard To Switch PlatformsNot ReferencedFewer Plug-insLess Customizable

WordPressProsHighly CustomizableAttracts Traffic FasterCommunity StrongerStat Tracking Built-inMore Pro LookingConsHarder To LearnMore Technical#2 in MarketSlower

The Guts Of A Successful Blog:Lets take a look at some screenshots

Reasons Businesses Use Blogs:Be the ExpertArouse Interest In SomethingCustomer RelationshipsMedia RelationsCollaborate InternallyKnowledge ManagementRecruitingTest Ideas or ProductsGain Search Engine Rank

Be The ExpertBloggers voice is most typically that of expert.Be subtle in your pitches.Do: link to other bloggers, reference your material, offer contrary opinion, allow comment trails.Dont SELL or sound like a salesperson!

Be The ExpertYeah, Im a Shameless Promoter.

Customer RelationshipsHow An E-Mail Marketing Company Uses Blogs To Manage Relationships

Arouse Interest In SomethingIs Apple Releasing an iReader?

Media RelationsBloggers blog your Press Release. Or, the post IS your Press Release.

Internal Collaboration:Below: Newly Corporate Using Their Blog To Poll Their Users

Knowledge ManagementKM a Legal Knowledge Management Blog.

RecruitmentGuy Kawasaki, my bud.

Recruitment Deeper Level

Test Ideas Or ProductsEven Google Does It.

Rank High In Search EnginesLessons from Steve Pavlina

How Do We Get Our Own Growth?

Email sign-up: Most Important WidgetPosition Top Right.

#1 Best Method To Get Names:GIFT EM!People love free stuff!Physical Products iPod, iPhone, Treo, Xbox, Book, Etc.Downloadable ProductsE-Book, White Paper, Study, Quiz, Survey, Resource List, etc.

Create Traffic: Understand SEOProvocative TitleKeywordsBacklinksBookmarkTags

Add-This Bookmark2nd Most Important Widget.

Online Promotion For Blogs:WebsitesContestsWhite PaperBlog Post CommentPodcasts RSS SubscribeShow FollowComment TrailWebinarAd-WordsPay-Per-Click

Ad Programs?Just start with Google Adsense.Add Amazon and others later.

More Customers, More Cash, More Quickly SMInterested in articles, programs, more help with blogging and marketing your blog?

We can help you build a better blog:www.profitablebusinessblogging.comAlso, we recommend: www.problogger.nethttp://arriive.blogspot.com

Need to configure a blog on your own domain?See: http://wordpress.org/hosting/

Visit ARRiiVE Business Solutions for assistance with blog layout and other advice. (http://www.ARRiiVE.comCall ARRiiVE at (805) 459-6939

No Handouts: Go To My Blog!!http://ARRiiVE.blogspot.comSearch for Google: ARRiiVE, Blog, Blog Talk and youll find me.

Hint: Enter your email while youre there to get more cool tips, presentations, and innovative business ideas!