All Information Strictly Confidential for RIM Use and Employees Only

Delivering the productivity and time saving benefits of mobility

Sarah Probert

Director, EMEA Marketing

Research In Motion

All Information Strictly Confidential for RIM Use and Employees Only

Agenda

• BlackBerry overview

• The way we live and work today

• Mobility: the benefits for your business

• Mobility and the enterprise

• Mobility and SMBs

• Deployment: secrets to success

All Information Strictly Confidential for RIM Use and Employees Only

BLACKBERRY OVERVIEW

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16 MILLION THUMBS AND COUNTING…

1987 RESEARCH IN MOTION (RIM) FOUNDED IN WATERLOO, CANADA

1997 RIM IPO TORONTO STOCK MARKET

1999 RIM LAUNCHES FIRST BLACKBERRY

1999 RIM IPO NASDAQ

2001 BLACKBERRY INTRODUCED IN EUROPE

BlackBerry Subscribers

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Feb

'00

Feb

'01

Feb

'02

Feb

'03

Feb

'04

Feb

'05

Feb

'06

YTD

'07

BLACKBERRY MILESTONES

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BLACKBERRY OVERVIEW

MOBILITY BEYOND EMAIL

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THE WAY WE LIVE AND WORK

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THE BENEFITS OF MOBILITY

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MOBILITY FOR THE ENTERPRISE

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MOBILITY FOR SMBS

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DEPLOYMENT: EVOLUTION NOT REVOLUTION

Time / Company Evolution

Number of

Employees,

Assets

Opportunistic

Mobility

Strategic Mobility

Holistic Mobility

Today + 3 years 3 to 10 years 10+ years

Mobile Email Will Facilitate This Transition

Source: Yankee Group 2006

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DEPLOYMENT - SECRETS TO SUCCESS

• Easy to use

• Meet real needs

• Think about tomorrow

• Security, security, security

• Calculate ROI

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PERSONALISATION CUSTOMISATION IS KING

BLURRING BOUNDARIES:

PERSONAL VS PROFESSIONAL

INDIVIDUAL VS IT MANAGER