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Transcript of Blackberry
All Information Strictly Confidential for RIM Use and Employees Only
Delivering the productivity and time saving benefits of mobility
Sarah Probert
Director, EMEA Marketing
Research In Motion
All Information Strictly Confidential for RIM Use and Employees Only
Agenda
• BlackBerry overview
• The way we live and work today
• Mobility: the benefits for your business
• Mobility and the enterprise
• Mobility and SMBs
• Deployment: secrets to success
All Information Strictly Confidential for RIM Use and Employees Only
BLACKBERRY OVERVIEW
All Information Strictly Confidential for RIM Use and Employees Only
16 MILLION THUMBS AND COUNTING…
1987 RESEARCH IN MOTION (RIM) FOUNDED IN WATERLOO, CANADA
1997 RIM IPO TORONTO STOCK MARKET
1999 RIM LAUNCHES FIRST BLACKBERRY
1999 RIM IPO NASDAQ
2001 BLACKBERRY INTRODUCED IN EUROPE
BlackBerry Subscribers
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Feb
'00
Feb
'01
Feb
'02
Feb
'03
Feb
'04
Feb
'05
Feb
'06
YTD
'07
BLACKBERRY MILESTONES
All Information Strictly Confidential for RIM Use and Employees Only
BLACKBERRY OVERVIEW
MOBILITY BEYOND EMAIL
All Information Strictly Confidential for RIM Use and Employees Only
THE WAY WE LIVE AND WORK
All Information Strictly Confidential for RIM Use and Employees Only
THE BENEFITS OF MOBILITY
All Information Strictly Confidential for RIM Use and Employees Only
MOBILITY FOR THE ENTERPRISE
All Information Strictly Confidential for RIM Use and Employees Only
MOBILITY FOR SMBS
All Information Strictly Confidential for RIM Use and Employees Only
DEPLOYMENT: EVOLUTION NOT REVOLUTION
Time / Company Evolution
Number of
Employees,
Assets
Opportunistic
Mobility
Strategic Mobility
Holistic Mobility
Today + 3 years 3 to 10 years 10+ years
Mobile Email Will Facilitate This Transition
Source: Yankee Group 2006
All Information Strictly Confidential for RIM Use and Employees Only
DEPLOYMENT - SECRETS TO SUCCESS
• Easy to use
• Meet real needs
• Think about tomorrow
• Security, security, security
• Calculate ROI
All Information Strictly Confidential for RIM Use and Employees Only
PERSONALISATION CUSTOMISATION IS KING
BLURRING BOUNDARIES:
PERSONAL VS PROFESSIONAL
INDIVIDUAL VS IT MANAGER