CONTENTS

Timelines

TIMELINES Previous Campaigns TITLE

MOODBOARDSPICK OUT KEY CAMPAIGNS

MOODBOARDS MOODBOARD KEY CAMPAIGN

SWOT UK SWOT SWEDEN

KEY INFLUENCERS

KEY INFLUENCERS ANALY-SIS

CONSUMERPROFILES

CONSUMER CHAOTER CONCLU-SION

COMPETITOR VISUAL SWOT THE MARKET TITLE PAGE

THE MARKET IN BRIEFTHE MARKET INTRO

THE LONG Tail THEORY

MEN V WOMEN CASE STUD-IESCASE STUDIES VOLKSWAGEN

ONE PIECE

CONCLUDE