Bjorn Borg Research Report
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A first phase research report produced for Swedish Underwear brand Bjorn Borg. The aim of the report was to research the viability of the brand channelling the student market and seeking ways of how to do so. The follow up to this will be in the form of an implementation report that details the recommended strategy to do so.
Transcript of Bjorn Borg Research Report
CONTENTS
Timelines
TIMELINES Previous Campaigns TITLE
MOODBOARDSPICK OUT KEY CAMPAIGNS
MOODBOARDS MOODBOARD KEY CAMPAIGN
SWOT UK SWOT SWEDEN
KEY INFLUENCERS
KEY INFLUENCERS ANALY-SIS
CONSUMERPROFILES
CONSUMER CHAOTER CONCLU-SION
COMPETITOR VISUAL SWOT THE MARKET TITLE PAGE
THE MARKET IN BRIEFTHE MARKET INTRO
THE LONG Tail THEORY
MEN V WOMEN CASE STUD-IESCASE STUDIES VOLKSWAGEN
ONE PIECE
CONCLUDE
