Post on 08-Jan-2017
Amberly RundellDigital Marketing Strategist
Digital Marketing Strategist
What will you learn?
1. Why use Instagram?2. How to optimize your profile3. How to spy on your competitors4. How to create engaging content ideas 5. How to tag your location6. How to get more followers7. My favorite tools, tips and more!
Petrafisher.com
Why Use Instagram?1
Instagram Statistics
• 400 million users• 49% male / 51% female• 53% of US adults 18-29 • 49% of US adults use it daily• 34% of US teens and millennial (14-34)
Source: expandedramblings.comhttp://expandedramblings.com/
Optimize Your Profile2
Create Your Profile
1) Choose a username 2) Add your business logo3) Add your bio – include your USP!4) Add website link
Get Inspired!
Study Your Competitors
3
Get Inspired!
Example Hashtags for Bed & Breakfasts
#Bedandbreakfast#Bedandbreakfasts#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#Adirondacks#hotels
#WeddingVenues
#ConferencePlanners
TagboardFavorite Tools!
Get Inspired!
Share Great Content4
Have you won any awards?
What makes your business unique?
1) Do you sell unique products?2) Has your Executive Chef won numerous awards?3) Is your company available 24-7?4) Do you offer private yoga classes inside of your hotel rooms?5) Do you have customers that have been coming to you for 20+ years??
Pictures of Your Products
Product of the Month
Show How To Use Your Products
Show Off Your Customers
User Generated Content
Show how your products are made
Give a Sneak Peek of an upcoming product or special new service you are providing
Use Real People
Include REAL human faces they receive 38% more likes on average, and 32% more comments.
Promote a Sale
Promote an “Instagram Exclusive” Sale
Introduce Your Employees and their Roles
Wordswag
Favorite Tools!
Wordswag
Promote Your Events
Happy Customers
Source: www.socialmediaexaminer.com
Powerful Statistics
Behind the Scenes“A day in the life”
Show the Visual Journey of your Business
Showcase Employees at Work(and what they’re working on!)
Testimonials
Videos
Share User Generated Content
Give Advice/Tips – FAQ’s
Promote Local Events
#FireCracker4#Saratoga#HealthySaratoga
Memorable Quotes
Source: sociallysorted.com.au
www.canva.comFavorite Tools
Storytelling
Source: SusanChavez.com
Get Inspired!
Tag Your Location5
Tag Your Location
Source: Wishpond.com
Source: Wishpond.com
Get Inspired!
Get More Fans6
Use Hashtags
#Sunsets#Adirondacks#SaranacLake#mountains#travel#UpstateNY#Honeymoonideas#LakePlacid
• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers in your market• Follow the Followers of Influential people
Follow Others
Add Social Media Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Add Icons to Your Website
Share on other channels
Get Inspired!
Increase Engagement7
Ask Questions
Key takeaway: Be genuinely interested in your audience!
Comment Back To Followers
Source: Dina Rodriguez – Hand Lettering Artist
“ ” to Win Contest
Source: Wishpond
Get Inspired!
My Favorite Tools & Tips
8
ScheduGram
Photo source: blog.onprenduncafe.com
www.canva.com Favorite Tools!
Easily Design Images
Muzy
Flipagram
www.flipagram.com
What will you learn?
1. Why use Twitter for business?2. How to optimize your profile 3. How to spy on competitors4. How to engaging content ideas5. My favorite tools and tips
Why Should Your Business Be On Twitter?
• Powerful stat of users /demographic• Brand & relationship management• Drive Website traffic • Reach users anytime, anywhere• Spy on competitors
Twitter Statistics
500+ million users
85% of followers feel more connected with a small business after following them
42% of Twitter users use Twitter to learn about products and services
Optimize Your Profile1
Optimize Your Profile
Spy on Competitors2
Use the Twitter Search Bar
#hotel#Marriott#Courtyard#luxuryhotels#hotelmarketing
Get Inspired!
Share Great Content3
What Should I Tweet?
– Blog posts – E-books, whitepapers, case studies – Videos – Checklists – Promotions, specials & deals– Tips
Behind the Scenes
Helpful Tips
Be the Authority
Link to an “Irresistible” Lead Magnet
Get Inspired!
Hashtags4
Jump in the Conversation - Trending Topics
My favorite Tools & Tips 5
Twitter Search
HootsuiteFavorite Tool!
Hashtagify
Click to Tweet
“Tweetables”
Favorite Tools!
Success Stories https://business.twitter.com/success-stories
Key Takeaways
• Social Media is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Study others who are doing it right• Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing
Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
Need help?
• Training and workshops• 1:1 Consulting• Social Media Strategy • Management
Let’s Connect!
@AmberlyOnline www.facebook.com/mannixmarketing
www.mannixmarketing.com
Redfairyproject.com