Amberly RundellDigital Marketing Strategist

Digital Marketing Strategist

www.mannixmarketing.com

Instagram

What will you learn?

1. Why use Instagram?2. How to optimize your profile3. How to spy on your competitors4. How to create engaging content ideas 5. How to tag your location6. How to get more followers7. My favorite tools, tips and more!

Petrafisher.com

Why Use Instagram?1

Instagram Statistics

• 400 million users• 49% male / 51% female• 53% of US adults 18-29 • 49% of US adults use it daily• 34% of US teens and millennial (14-34)

Source: expandedramblings.comhttp://expandedramblings.com/

Optimize Your Profile2

Create Your Profile

1) Choose a username 2) Add your business logo3) Add your bio – include your USP!4) Add website link

Get Inspired!

Study Your Competitors

3

Get Inspired!

Example Hashtags for Bed & Breakfasts

#Bedandbreakfast#Bedandbreakfasts#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#Adirondacks#hotels

#WeddingVenues

#ConferencePlanners

TagboardFavorite Tools!

Get Inspired!

Share Great Content4

Have you won any awards?

What makes your business unique?

1) Do you sell unique products?2) Has your Executive Chef won numerous awards?3) Is your company available 24-7?4) Do you offer private yoga classes inside of your hotel rooms?5) Do you have customers that have been coming to you for 20+ years??

Pictures of Your Products

Product of the Month

Show How To Use Your Products

Show Off Your Customers

User Generated Content

Show how your products are made

Give a Sneak Peek of an upcoming product or special new service you are providing

Use Real People

Include REAL human faces they receive 38% more likes on average, and 32% more comments.

Promote a Sale

Promote an “Instagram Exclusive” Sale

Introduce Your Employees and their Roles

Wordswag

Favorite Tools!

Wordswag

Promote Your Events

Happy Customers

Source: www.socialmediaexaminer.com

Powerful Statistics

Behind the Scenes“A day in the life”

Show the Visual Journey of your Business

Showcase Employees at Work(and what they’re working on!)

Testimonials

Videos

Share User Generated Content

Give Advice/Tips – FAQ’s

Promote Local Events

#FireCracker4#Saratoga#HealthySaratoga

Memorable Quotes

Source: sociallysorted.com.au

www.canva.comFavorite Tools

Storytelling

Source: SusanChavez.com

Get Inspired!

Tag Your Location5

Tag Your Location

Source: Wishpond.com

Source: Wishpond.com

Get Inspired!

Get More Fans6

Use Hashtags

#Sunsets#Adirondacks#SaranacLake#mountains#travel#UpstateNY#Honeymoonideas#LakePlacid

• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers in your market• Follow the Followers of Influential people

Follow Others

Add Social Media Links In Your Email Signature

(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)

Add Icons to Your Website

Share on other channels

Get Inspired!

Increase Engagement7

Ask Questions

Key takeaway: Be genuinely interested in your audience!

Comment Back To Followers

Source: Dina Rodriguez – Hand Lettering Artist

“ ” to Win Contest

Source: Wishpond

Get Inspired!

My Favorite Tools & Tips

8

ScheduGram

Photo source: blog.onprenduncafe.com

www.canva.com Favorite Tools!

Easily Design Images

Muzy

Flipagram

www.flipagram.com

Twitter

What will you learn?

1. Why use Twitter for business?2. How to optimize your profile 3. How to spy on competitors4. How to engaging content ideas5. My favorite tools and tips

Why Should Your Business Be On Twitter?

• Powerful stat of users /demographic• Brand & relationship management• Drive Website traffic • Reach users anytime, anywhere• Spy on competitors

Twitter Statistics

500+ million users

85% of followers feel more connected with a small business after following them

42% of Twitter users use Twitter to learn about products and services

Optimize Your Profile1

Optimize Your Profile

Spy on Competitors2

Use the Twitter Search Bar

#hotel#Marriott#Courtyard#luxuryhotels#hotelmarketing

Get Inspired!

Share Great Content3

What Should I Tweet?

– Blog posts – E-books, whitepapers, case studies – Videos – Checklists – Promotions, specials & deals– Tips

Behind the Scenes

Helpful Tips

Be the Authority

Link to an “Irresistible” Lead Magnet

Get Inspired!

Hashtags4

Jump in the Conversation - Trending Topics

My favorite Tools & Tips 5

Twitter Search

HootsuiteFavorite Tool!

Hashtagify

Click to Tweet

“Tweetables”

Favorite Tools!

Success Stories https://business.twitter.com/success-stories

Key Takeaways

• Social Media is all about VISUAL STORYTELLING• Pull back the curtains of your business• Tell your brand story using images and videos• Study others who are doing it right• Social Media = Like, Know and Trust • Capture moments • Never stop exploring and testing

Homework

• Take out your notes again• Try out 2 or 3 things you learned today!

Need help?

• Training and workshops• 1:1 Consulting• Social Media Strategy • Management

Let’s Connect!

@AmberlyOnline www.facebook.com/mannixmarketing

www.mannixmarketing.com

Redfairyproject.com