Beyond 140 Characters: The New Rules of Twitter

Post on 02-Dec-2014

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description

This presentation provides a high-level overview of Twitter’s advertising product offerings.

Transcript of Beyond 140 Characters: The New Rules of Twitter

TWITTER: TWO TENETS

TWITTER: TWO TENETS

TWITTER: TWO TENETS

O BRAVE NEW TWITTER WORLD

O BRAVE NEW TWITTER WORLD

O BRAVE NEW TWITTER WORLD

TWITTER: TWO TENETS

IMAGE CARDS

VIDEO CARDS

O BRAVE NEW TWITTER WORLD

O BRAVE NEW TWITTER WORLD

PROMOTED TWEETS

PROMOTED TWEETS

LIVE VS. DARK TWEETS

TARGETING SPECTRUM

INTEREST TARGETING

FOLLOWERS TARGETING

KEYWORD CONTEXTUAL TARGETING

KEYWORD IN SEARCH TARGETING

REMARKETING

TWITTER CARDS: INTRODUCTION

TWITTER CARDS: INTRODUCTION

CARD UNITS CAN

SEE UP TO 5X USER

ENGAGEMENT!

TWITTER CARDS: WEB CARD

THE ANATOMY OF A WEB CARD

TWITTER CARDS: LEAD GENERATION CARD

TWITTER CARDS: VIDEO PLAYER CARD

TWITTER CARDS: APP CARD

THE BUY CARD: COMING SOON

THE BUY CARD: COMING SOON

PRICING & MEASUREMENT

PRICING & MEASUREMENT

INCLUDES POST-

VIEW ATTRIBUTION!