Twitter @ work...Twitter 101 Its called a “tweet” Max. 140 characters Following and being...

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Twitter @ work Applied Health Sciences Computing Office Spring Seminar Series

Transcript of Twitter @ work...Twitter 101 Its called a “tweet” Max. 140 characters Following and being...

Page 1: Twitter @ work...Twitter 101 Its called a “tweet” Max. 140 characters Following and being followed Think about it as micro blogging

Twitter @ work

Applied Health Sciences Computing Office Spring Seminar Series

Page 2: Twitter @ work...Twitter 101 Its called a “tweet” Max. 140 characters Following and being followed Think about it as micro blogging

Twitter 101

Its called a “tweet”

Max. 140 characters

Following and being followed

Think about it as micro blogging

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The lingo

Hashtag #

Retweet RT

Modified tweet MT

Reply

Mention

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Elements of a tweet

A tweet can simply be text under the 140 character limit, directly originating from you

Can tag someone in a tweet with the ‘@’ and their twitter account name

Can retweet someone else which includes ‘RT’ or ‘MT’ and a link to their twitter account

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Elements of a tweet

Can include a link, common practice is to

use link shortening tools to fit within the

140 character limit

Can include a picture which is then

saved with your account and can be

browsed through in a twitter gallery

Can use hashtags which then become

linked/clickable

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Hashtags

Use the hashtag symbol # before a

relevant keyword or phrase (no spaces)

Categorize your Tweets and help them show

more easily in Twitter Search

Clicking on a hashtagged word in any

message shows you all other Tweets marked

with that keyword

Hashtags can occur anywhere in the Tweet

– at the beginning, middle, or end

Hashtagged words that become very

popular are often Trending Topics

Examples:

Follow Friday or #FF is a weekly tradition where

users recommend people that others should

follow on Twitter

University of Waterloo accounts use

#uwaterloo to mark their tweet as something

of interest for the uWaterloo community

Tips:

Don’t use more than 2-3 hashtags per tweet

Check out the Trending Topics on the left side

of the screen and join in to have your tweet

show up on the hashtag search results page

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Lets take a look at hashtags

#myfirsthashtag

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How to connect

@reply/mentions

Use these to connect to others on campus as well as to promote

your own feed

Tag people and they may return the favour!

RT-retweet, MT-modified tweet

Comment

Direct message

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Lets connect with someone

Hi @uw_ahsco!

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The interface – Home tab

Account settings &

Compose a tweet

Tweets from

accounts

you follow

Your profile

Who to

follow

suggestions

Trends

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The interface – @Connect tab

Interactions/

Mentions

Interactions

or Mentions

The Connect tab lets

you view interactions,

mentions, recent

follows and Retweets.

You’re able to view

who has favorited or

retweeted your

Tweets, who has

recently followed you,

and all of your

@replies and

@mentions.

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The interface - #Discover tab

Tweets,

Activity, Who

to follow, Find

friends,

Browse

categories

The Discover tab

is where you'd

find top Tweets,

Who to Follow,

Activity, Find

Friends, and

Browse

Categories.

The Discover tab

is all about

discovering new

and engaging

things to do on

Twitter!

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The interface – Me tab

Tweets,

Following,

Followers,

Favorites,

Lists

Photos and

videos

Account

info:

Header

picture,

avatar,

account

name,

bio

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Tips for staying within 140 characters

Shortforms

However, when working on behalf of the University, use full words and proper grammar and syntax unless there is no other option

Ampersands!

URL shortener

Several options available and easily found online, comes with social media management tools such as HootSuite and TweetDeck

Waterloo is coming out with a URL shortener as well

&

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Management tools

TweetDeck hootsuite

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Social Media at the University of Waterloo

Guidelines:

Be transparent

Be respectful

Be thoughtful

Think before you post

Tone:

Friendly, conversational,

open

Check often

Update often

Depending on the purpose of your account, at least once but as much as 4-6 times a day

Respond to questions quickly

Aim for within 24 hours

Respond publicly or indicate that you will be responding privately

Respond to the good and the bad

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AHS Twitter accounts

• AHS Computing Office

• @uw_ahsco• uWaterloo AHS

• @ahswaterloo

• AHS Dean: Susan Elliot

• @UWHealthDean

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Resources

Social Media policy is in development and will be coming out soon

Based on pre-existing policy at the University

Social Media Strategic Planning document to help get you started

Goals, overview, objectives, audience, analytics