donderdag 29 augustus 13

CONTENT MARKETING APPROACH

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What is your content recipe?

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1. Who exactly is my audience?

2. What exactly does my audience want to learn?

3. In what format does my audience prefer to consume content ?

4. Which platforms are best suited for my audience?

5. How often should I be publishing content for my audience?

6. How am I supporting my business objective with my content?

Your content recipe depends on the needs of your target audience

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VS.

would the target audience of axe have different content needs then nutricia?

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1. new prospect vs existing customers

2. various segments within your customer database

3. product usage

4. customer care content vs marketing content

5. customer value

6. location / country

7. relationship type

Your content recipe depends on the phase in the customer lifecycle

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but it also depends on what your competitors are doing.

Try to be different!

And capitalise on trends & events

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create reusable content formats

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content format list & frequency

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example content format

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example content format

donderdag 29 augustus 13

example content format

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example content format

donderdag 29 augustus 13

example content format

donderdag 29 augustus 13

example content format

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example content format

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example content format

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example content format

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Let’s start creating content... but first some basics!

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copywriting techniques

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social media reads like a comic book

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use visuals, always!

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linkedin also understands that

visuals can make your updates stronger

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visual communication explains the succes

of pinterest

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or make the message visual

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photo’s & text togetherattract attention

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photo’s & text togetherattract attention

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photo’s & text togetherattract attention

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visuals can be tagged

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actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

actuality and news provide inspiration for new content

donderdag 29 augustus 13

plan your content in advance

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even numbers can be made visual

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experiment with infographics

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1. infographics make complex topics easier to digest

2. infographics have high viral potential

3. claim pr moments based on your own research and experience

4. influence: become an opinion leader in your line of business

why do you need to create infographics?

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infographics sharing

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take your survey to the next level: create animated infographics

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create video content

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promote your contests with social video’s

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let your coworkers star as brand ambassadors

-offer new insights

about your company

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1. video’s can capture emotions

2. video’s makes your communication personal

3. video’s have high viral potential on social media

4. video’s usually rank high in search results of google

5. differentiate yourself from your competitors

6. influence: become an opinion leader in your line of business

why do you need to create video’s?

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create milestones

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create milestones

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create milestones

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create brand stories

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1. weekly video diary

2. video documentaries

3. blog content about sugar free lifestyle and recipes

4. action content: contests and giveaways

5. user generated content: pictures from fans

6. platforms: blog, facebook, pinterest, twitter, youtube, media

content formats used in this campaign:

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user generated content

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promote your brand’s hastag

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share fan stories with your community

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share fan stories with your community

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1. supports your business objectives (drives conversions)

2. targetted on the needs of your target audience

3. original & unique

4. calls for interaction

5. visual/audiovisual

6. shareable

7. establishes your brand as an authority

8. is part of a bigger story

conclusion:what makes good social media content?

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How can we collaborate?

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congratulations, you are the best!

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